VRAI Diamonds & Jewelry Review—Should You Buy in 2024?

Vrai

USD 1141
4.3

Prices

4.0/5

Selection

4.5/5

Customer Service

4.0/5

Shopping

4.0/5

Sustainability

5.0/5

Pros

  • Exquisite designer jewelry
  • 100% sustainable diamonds
  • Excellent service and support
  • Great prices

Cons

  • No independent diamond certificates
  • Prices a little higher than Clean Origin and Ritani
  • Limited return period (30 days)
  • Features and inspection not as advanced as some competitors

We test all recommended products and services independently and exhaustively. If you buy through our links, we might receive compensation. Our recommendations are not influenced by monetary considerations. Learn more.

VRAI is a fast-growing lab-grown diamond jeweler that sells affordable, modern, and sustainable diamond jewelry. VRAI is the jeweler outlet and brand for Diamond Foundry. The celebrity and tech billionaire-backed producer of lab-grown diamonds is famous for creating 100% sustainable lab diamonds solely using renewable energy. And for having Leonardo DiCaprio as an investor, of course. But are they any good?

For our updated 2024 review of VRAI, we have spent weeks employing our diamond expertise and scrutinizing every single aspect. We have secret-shopped and examined the quality of their diamonds and jewelry in detail. We have also subjected their customer support and the whole buying process to intensive scrutiny, both online and in their Los Angeles store.

Our VRAI review assesses everything from their lab-grown diamond focus, ethical and environmental impact, the buying experience, size and quality of inventory, and, of course, the price level. We also examined their shopping and shipping policies

Our VRAI review digs deeper into its history and affiliation with . As the sole supplier of VRAI’s lab-grown diamonds, we evaluate its sustainability profile. We conclude our VRAI review by comparing all the pros and cons of buying lab-grown diamonds from VRAI.

SALES ALERT! See the best diamond deals (terms apply):

Summary of Our VRAI Diamond Jewelry Review

If you don’t have time to read our entire review of VRAI, you can read our final thoughts and bottom line in this summary.

Our VRAI review reveals that VRAI excels by delivering a premium customer experience. From the buying process and sleek website to virtual video appointments and celebrity endorsements, VRAI has a distinctly luxurious feel. VRAI’s collaborations with designers and bespoke collections are a plus, too, if you’re looking for something unique.

Our Vrai diamond jewelry review evaluates the lab diamond brand VRAI.
The stylish ring box from VRAI

Another advantage of VRAI is their use of lab-grown diamonds from Diamond Foundry, their owner. Souring from Diamond Foundry, VRAI offers completely sustainable diamonds. These are produced using renewable energy and, unlike Pandoran and Brilliant Earth, are not dependent on carbon offsetting.

However, it comes at a cost. VRAI’s prices are higher than those of our highest-rated lab diamond jewelers, including price leaders Clean Origin and Ritani. They are also higher than those of similarly environmentally conscious Brilliant Earth. To learn more, see our Brilliant Earth vs. VRAI comparison. They are also higher than what James Allen offers but without similar advanced diamond inspection features or gemologist support.

In addition, VRAI (or, rather, Diamond Foundry) does not independently certify diamonds. While they provide diamond certificates, these are produced by an in-house GIA-trained gemologist. Not to be confused with a . We find that slightly misleading, making it harder for consumers to assess and evaluate their diamonds. This is something we found in our Brilliance.com review, but only for their ready-to-ship jewelry.

That said, Diamond Foundry does create high-quality lab-grown diamonds. In our experience, the diamonds used by VRAI are generally of excellent quality, too. You just can’t be sure.

So, if sustainability is highest on your list of priorities or you value the premium feeling associated with the brand, we think VRAI is an excellent choice. VRAI is also perfect for anyone who loves its gorgeous bespoke jewelry and designer collaborations. However, VRAI is not for the budget-conscious shopper.

VRAI Jewelry is a reputable and trustworthy company with helpful customer service and excellent buying terms. Backed by large investors, VRAI is definitely legit and an excellent choice for the fashion-conscious and sustainability-minded. If you prefer shopping at a physical store, that is also an option. However, stores are currently limited to flagship showrooms in LA, San Francisco, and China.

Our VRAI review lands on a very respectable 4.3 out of 5 stars, and we do not hesitate to recommend you shop at VRAI. This is especially true if sustainability, design, and premium brand value are important to you.

VRAI review verdict:

To learn more, keep reading our VRAI review.

3 diamond jewelers we like better than VRAI

How we have tested and reviewed VRAI

As leading lab diamond experts, we have analyzed and studied every aspect of VRAI, their diamonds, and jewelry. We have compared VRAI with its competitors and have ranked the pros and cons against the diamond industry. After spending countless days and weeks using all our expertise and experience, we have composed this thorough review of VRAI. Additionally, we update our reviews several times a year to ensure that they are up to date.

LabGrownCarats is the first and leading website in the US exclusively dedicated to helping consumers find the best lab-grown diamonds at unbeatable prices. Our experts have accumulated decades of knowledge about diamonds and jewelers, with a combined experience of more than 75 years. The VRAI review was directed by our leading diamond expert, Rolf Hartmann, with input from several of our expert contributors.

Ranking criteria

We have evaluated and ranked VRAI against these criteria:

  • Price
  • Diamond inventory
  • Jewelry selection
  • Quality
  • Shopping experience
  • Customer service
  • Shipping and return policies
  • Sustainability

Who is VRAI Jewelry?

Vanessa Stofenmacher and Chelsea Nicholson initially founded Vrai and Oro to create a simpler and cheaper approach to buying and designing jewelry. They quickly gained a following with a focus on cutting costs and creating simple yet beautiful jewelry designs.

VRAI was formerly known as Vrai and Oro but now goes by the shorter name. “Vrai” means “true”, “real”, or “right” in French. That seems a fitting name for a business that’s wholly dedicated to supporting an ethically and environmentally better diamond choice.

In our VRAI Review, we have found that to begin, the company was named Vrai & Oro but later shortened to simply Vrai (sometimes stylized VRAI).
To begin, the company was named Vrai & Oro but later shortened to simply VRAI (sometimes stylized more simply as Vrai).

In the beginning, however, they did not sell lab-created diamonds. Instead, they offered ethically sourced mined diamonds. Later, they switched to the conscious choice of lab diamonds (learn why lab-grown diamonds are the better choice). In 2016, they were acquired by Diamond Foundry, the jewelry arm of the lab diamond producer.

Diamond Foundry produces 100% sustainable and carbon-neutral lab-grown diamonds. VRAI, being owned by Diamond Foundry, sources its diamonds exclusively from them and, therefore, is carbon-neutral!

Featured diamond ring of our VRAI Review.

Today, VRAI has lost the Oro part of its name (Spanish for gold). However, it continues its impressive growth trajectory, opening flagship stores on the West Coast and in luxury-loving China.

VRAI has evolved to be focused on luxury and a premium brand feel. Through collaborations with household-name designers, unique collections, celebrity endorsements, and partnerships, VRAI has created a valuable jewelry brand in the lab diamond space. Albeit at a much lower price point than jewelry companies using mined diamonds.

We applaud VRAI for bringing lab-grown diamonds into fashion magazines and the consciousness of celebrities, no doubt helped by DiCaprio’s Hollywood connections. However, in our review, we will disregard any brand value associated with VRAI and compare them impartially to any other lab diamond jeweler.

Is VRAI Jewelry legit?

VRAI is a legit company owned by Diamond Foundry that is backed by tech and celebrity investors. VRAI is a trustworthy seller of lab-grown diamond jewelry, and you can confidently shop with them. Learn more about them in our VRAI review.

Are VRAI Diamonds sold in stores?

VRAI Diamonds and Jewelry are sold primarily online. However, they have established several physical showrooms where you can view some of their jewelry. They currently have seven stores, of which four are in China, one is in Spain, and their two US showrooms are in Los Angeles and San Fransisco.

Are VRAI diamonds real?

The diamonds sold and used by VRAI are lab-grown. Lab-grown diamonds are just as real as mined diamonds but better for the environment and are the ethical diamond choice.

Are VRAI diamonds sustainable?

All VRAI diamonds are completely sustainable. That is because VRAI’s lab-grown diamonds are created using 100% renewable energy.

We visited their Los Angeles flagship store during our review of VRAI.
The Los Angeles VRAI jewelry store

VRAI only sells lab-created diamonds (now)

Though VRAI started its business sourcing mined diamonds, it only sells lab-created diamonds and lab diamond jewelry today. They are fully dedicated to making a positive environmental and societal impact and thus praise the many benefits of lab-grown over mined diamonds.

VRAI is an extension of Diamond Foundry, the leading sustainable producer of sustainable lab-created diamonds. That means that VRAI is similarly selling environmentally sustainable diamonds created using renewable energy only.

VRAI has devoted a significant amount of its website to educating visitors about the many environmental and societal benefits of lab diamonds. VRAI does not try to diminish the benefits of lab diamonds or the drawbacks of mined diamonds. That is unlike other diamond sellers, particularly those interested in selling mined diamonds, such as GemsNY, Helzberg, and Zales.

That’s refreshing, and we highly appreciate the resources that VRAI has invested in promoting the ethically better diamond choice.

In addition, VRAI sponsors various causes that are not directly related to diamonds and jewelry but do great things for the community. But whether you donate to causes yourself or do it through buying from a company that does the same is a personal choice. We would rather decide ourselves what causes to sponsor but praise VRAI for drawing attention to important causes.

VRAI and its owner, Diamond Foundry, can have the most important societal and environmental impact through their direct operations. They are unquestionably at the forefront of that through their 100% sustainable diamond production.

Next, in our VRAI review, we’ll examine the actual diamonds that VRAI sells and Diamond Foundry produces. We’ll start by assessing their diamond and jewelry inventory.

VRAI lab-grown diamond inventory

At VRAI, you can buy loose diamonds, but it’s not easy to figure out how. You will have to start creating your own engagement ring, and then when at the diamond detail page, you are presented with the option of buying the loose stone.

However, most people searching for diamonds are not looking for loose diamonds but rather diamond jewelry.

There are two ways you can purchase diamond jewelry. First, you can buy a pre-set piece of jewelry where most or all decisions have been made for you. That includes the quality of the diamonds, and you typically will not know what exact diamonds are used until you receive your jewelry. Better diamond sellers will include a diamond certificate, but unless you want (or can) make use of the return policy, it’s too late if you are unhappy with the quality of the diamonds.

That’s why we recommend that you always “create your own jewelry”. That means you decide what jewelry sets you are interested in and then choose which diamonds you would like to have put in that jewelry. This way, you can get precisely the type of diamond you want and what is best suited for the particular jewelry and material you have chosen.

Often, diamond sellers will also try to offload their lower-quality diamonds in pre-set jewelry. And more often than not, they won’t even inform you about all the diamond quality aspects of the diamonds they will be pairing the jewelry with. Notable exceptions include Ritani (see more in our Ritani review), which uses diamonds of the highest quality on the pre-set jewelry, which is also why you’ll typically pay slightly more.

Luckily, at VRAI, you can do both. In the next section of our VRAI review, we’ll start by looking at their pre-set jewelry and later look at their create-your-own jewelry and their selection of loose diamonds that you can match it with.

VRAI pre-set lab-grown diamond jewelry

VRAI has an extensive collection of pre-set jewelry, which makes sense considering their focus on designer jewelry collaborations and minimalistic design ethos. As a result, VRAI’s designs range from slightly different takes on classic jewelry pieces, such as the martini stud earrings, to bespoke and unique pieces that you will not find anywhere else.

VRAI stands out with its unique designs, which are both simple and elegant. As a result, you won’t find colorful, creative jewelry like at Barkev’s, but discrete and subtle pieces that let the diamonds themselves do the work.

VRAI’s jewelry designs are some of the best we’ve seen. We particularly appreciate the subtle yet exquisite designs that are exceptionally creative while also somehow understated. They are mostly unique pieces that you will not find elsewhere, and, as we’ll note later in our VRAI review, you pay a premium for that.

Pre-set lab-grown diamond selection at VRAI.
VRAI has a large selection of unique and beautiful pre-set diamond jewelry.

Most jewelry is available with several different carat-weight diamonds (size is correlated with but not equal to carat weight), and several of them can be fitted with various diamond shapes.

The numerous classic and creative designs coupled with the option to fit them with different carats and shapes are very impressive. It’s one of the best inventories of unique jewelry designs we have come across. At the time of the review, there are 251 unique designs, most of which come in several carat weight and size options. That’s quite impressive.

As we noted earlier in our VRAI review, the drawback of choosing pre-set jewelry is often that you cannot choose the quality of the diamond. Worse, the pre-selected diamond quality is sub-par. This is common in the industry but nonetheless an issue (Ritani is an outlier; they use high-quality diamonds in the pre-set jewelry).

The color grades and clarity are great, and in some cases, they may even be too good (meaning that you’re overpaying and could have sufficed with a lesser grade).

VRAI Review - Pre-set Lab-Grown Diamond Grades

However, the diamond cut grade, the single most important aspect of a diamond’s quality, is not listed. Upon request (through their responsive and friendly chat), we have been informed that the diamond cut grade is excellent.

That is adequate but not great. But, with diamonds, you should never settle for adequate. You should always pick the best possible diamond cut, which, at VRAI, is ideal (or ideal+hearts).

And, as we’ll note later in our VRAI review, there are more problems with the diamond grade. All of VRAI’s grades are based on an internal assessment, not an independent laboratory report! We’ll get back to that.

Lastly, for some of the pre-set jewelry pieces, there is only a 1-carat weight available; for some, it is relatively low. While this, from a design perspective, may make sense, in some cases, the stones will be too small to allow enough light to be reflected, making the diamond sparkle much less noticeable (and that’s one of the key reasons for buying a diamond in the first place).

In our VRAI review, we have found that their designs are beautiful and exceptional.
VRAI has a huge selection of lab-grown diamond jewelry and some of the best designs

So, while VRAI offers some of the best jewelry designs we’ve reviewed, we are disappointed that VRAI is not pairing its jewelry pieces with the best diamond cuts.

Hopefully, by choosing your own diamonds, you can get around that. And that’s what we’ll look at next in our review of VRAI.

VRAI lab-grown loose diamond selection (create your own jewelry)

As mentioned a few times throughout the VRAI review, we generally recommend that you pick your own diamonds and pair them with whatever jewelry you’re looking for.

Fortunately, VRAI allows you to do that. But, unfortunately, it’s only possible for engagement rings and jewelry with a minimum of 1-carat diamonds (or 2 carats if it’s a pair such as earrings).

It’s a shame, and we think a huge miss, that you cannot choose your own diamonds at lower weights, as you can at our top-rated lab-grown diamond jewelry sellers, such as Brilliant Earth, Ritani, Clean Origin, and James Allen.

If VRAI instead paired their (sub-1-carat) jewelry with the best-cut diamonds (ideal or higher), this would be less of a problem.

But, at least it’s possible to select your own diamonds when buying an engagement ring and 1+ carat jewelry, so let’s do that. We’ll focus on engagement rings since this is typically where someone would go beyond a 1-carat diamond.

VRAI lab-grown diamond engagement rings

The first step to creating your own lab-grown diamond engagement ring at VRAI is to pick either the design first or the diamond. We’ll start with the diamond since we’re primarily interested in assessing their diamond inventory.

At the time of review, they have 3,849 loose diamonds available to choose from. They cover all diamond shapes, from the most popular round brilliant to the more exotic and historic shapes such as Asscher and emerald cut. All diamonds available have a minimum of an excellent cut grade, which will either be the highest or the second-highest grade, depending on the diamond grading institute. GIA uses excellent, while IGI, which grades most lab diamonds, uses ideal.

VRAI’s diamonds are graded excellent, ideal, or ideal + hearts. Some sellers bestow the latter grade on diamonds that they find to be the very best (and, in this case, presumably exhibit the coveted hearts and arrows pattern). But note that this is not a grade that an independent institute has awarded, so take it with a grain of salt.

What is the Ideal + Hearts cut grade?

Usually, with lab-created diamonds graded by IGI, the best cut-grade is ideal. With GIA, it’s excellent. VRAI employs an additional step called Ideal+Hearts. This is awarded to select diamonds of the highest quality and, as the name suggests, exhibit the hearts and arrows effect. It can be beneficial to use an additional top diamond cut grade. However, it’s important to note that VRAI performs this grading, and it is not comparable to the grading of an independent diamond institute.

In VRAI’s case, as we already touched on earlier in our VRAI review, they don’t even use an independent grading institute. So, we can’t know for sure what each grade means. But, with Diamond Foundry being a reputable company and one of the leading manufacturers of lab diamonds, we’ll give them the benefit of the doubt and assume it’s comparable to what a grading institute would have landed on (VRAI themselves claim that is the case).

To assess the extent of the inventory further, we typically look for a reference diamond. This is based on a popular set of grades that are also, in many instances, our recommended ones.

The reference diamond is a round brilliant-cut weighing 0.93-1.07 carats (going just under and over the popular 1-carat can sometimes yield an excellent deal). The reference clarity is VS1-2, with a color grade between I and J. Of course, the cut is always the best. With lab-grown diamonds, most often certified by IGI, that is ideal.

VRAI Review - Loose Lab-Grown Diamond selection

However, searching at VRAI presents a few challenges. You are only able to filter on shape, carat, and price. You cannot filter for cut, color, or clarity. However, you can sort on these grades. It’s all a little odd and inconvenient for the user. Especially since Vrai’s selection of lab-grown diamonds is actually pretty decent. It’s a far cry from what Brilliant Earth and Ritani boast, but it’s enough to be able to find a selection of suitable candidates.

Through sorting and searching, we found around 15 stones with a minimum cut grade of ideal. That is a good selection and close to what we have seen at other jewelers. Usually, we would further inspect these diamonds, but as we shall discuss later in the VRAI review, that is as easy as we would have liked it to be.

Before we get to that, we’ll note that 15 suitable diamonds may not seem like that many, especially out of almost 4,000 in total. This, however, is primarily due to our criteria not matching well with VRAI’s inventory that caters to engagement rings (which tend to be larger and span more diamond shapes). All in all, VRAI’s selection of lab-grown diamonds is excellent, and if you’re shopping for an engagement ring, chances are you’ll be able to find several suitable candidates.

In the next part of our VRAI review, we’ll examine the buying experience and, as part of that, the ability to inspect diamonds in detail.

VRAI diamond buying experience

The overall shopping experience at VRAI is very smooth and easy. Navigation is simple, and the structure makes sense. You are guided through the buying process, and the whole experience is relatively effortless. This is particularly the case when you’re buying pre-set jewelry, while it’s a little more cumbersome when you’re building your own engagement ring.

Part of the hassle is dealing with the missing filters, but it’s not too bad. The biggest challenge is the diamond inspection part of the buying process, which is critical for any diamond jewelry purchase.

VRAI diamond inspection features

Once you have narrowed down your search to the diamond that fits your criteria, the next step is to look closer at each diamond. We refer to this as the diamond inspection (learn more about it in our lab-grown diamond buying guide).

At VRAI, you can see the details while still on the search results page or click “see more details.” We recommend staying on the search results page since your filters are not stored when you return from the diamond details page. The diamond 360-degree video is also way too big on a desktop computer. On the phone, the video size is preserved.

Luckily, the “see more details” is actually not true. You can see the exact same information by staying on the results page by clicking the diamond certificate (it opens up in a new window).

Loose lab-grown diamond inspection during our VRAI review.

The details listed here include the 4C grades, cut, color, clarity, and carat. These are what you primarily use to assess the diamond quality and the first step to the diamond inspection.

Another critical step is to study the diamond by viewing high-definition videos and images. This allows you to look for any imperfections (blemishes and inclusions) and assess brilliance and color.

Fortunately, VRAI features a 360-degree video of all its diamonds, which allows you to inspect them. However, there are no HD still images available. Our top-rated lab-grown diamond sellers, notably James Allen, offer this critical feature.

The next step is to inspect the diamond certificate, which contains additional details about the diamond (the same as are listed on the diamond details page on VRAI’s website).

One key aspect of the diamond certificate is documenting where any imperfections are. This allows you to assess the size and placement of the imperfections further and gives hints as to which part of the images and video you should pay extra attention to.

Sadly, VRAI does not use independent diamond institutes to grade their diamonds. This not only casts doubts over the grades that they assign. It also means that the imperfections are not noted on the “certificate” that their in-house gemologist has produced.

In-house lab-grown diamond certificate from Diamond Foundry are used at VRAI.
Lab diamond certificate made by the producer of the diamond. Not what you would call independent.

The certificate itself is not very impressive. It looks a little homemade (because it is), and the various mentions of GIA add to the confusion, perhaps misleading some consumers to think that this is a GIA certificate (Costco does something similar with smaller diamonds).

That said, it does contain valuable information, such as diamond diagrams, polish, symmetry, and fluorescence. Unfortunately, it’s just not enough.

We have no reason to doubt their in-house, GIA-trained gemologists’ grades, and we don’t necessarily think they are wrong. In fact, VRAI offers a warranty on the validity of the grades so that if an independent institute grades it differently, you presumably can get your money back.

The problem is that such grading costs an additional $375 (quoted by VRAI). So you can probably guess why VRAI (or Diamond Foundry) did not find it necessary to have their diamonds independently graded. Even QVC has its lab diamonds graded by GIA!

In addition, GIA’s highest diamond cut grade is excellent. So, we are not sure how the warranty works when VRAI itself uses two additional higher grades. We doubt anyone has ever availed of VRAI’s generous $375 GIA grading offer.

It should be noted that GIA’s grading reports are the most expensive, and IGI’s costs are lower. However, the lack of an independent grading report should be added to the true cost of VRAI’s diamonds and diamond jewelry.

VRAI virtual and in-person appointments

As part of the buying process, VRAI offers virtual and in-person appointments. Unfortunately, in-person appointments are available only in California. Still, they do have pop-up events, currently limited to New York City and Philadelphia (and Manchester and London in the UK).

You can book appointments at VRAI online.

Instead of traveling, most people will probably opt to schedule a virtual appointment. This is something that James Allen, Ritani, Brilliant Earth, and Clean Origin also do, and it’s a great option to receive gemologist advice in the complex diamond buying process.

VRAI’s virtual appointments work really well. While you are being guided by independent gemologists, such as at James Allen, the advice given is honest and transparent, far from the pushy salespeople you might have experienced at traditional brick-and-mortar jewelers.

Virtual appointments are available at VRAI.

We recommend that you do your homework in advance and pick out diamonds and jewelry that you want to discuss before the meeting. However, we also recommend that you make the purchase later to avoid making a hasty decision and allow you to compare with alternative options.

VRAI support and service

Altogether, we find that VRAI offers excellent service and support through virtual appointments, chat, and email. Their staff is knowledgeable, and answers and replies are prompt. Their advice is honest, and they understand your needs and guide you toward the best choices for you.

Our take on the buying process in our VRAI review is generally favorable. Still, we are disappointed by the lack of independent diamond grading and would have preferred that VRAI was a little more forthcoming when sharing this information.

VRAI lab-grown prices

In our VRAI review, we have found that VRAI’s lab-grown diamond inventory is decent, and, taken at face value, the diamond quality is also high. The buying experience is, for the most part, excellent, but evaluating and inspecting diamonds is not anywhere near what we would have wanted to see.

In the following part of the VRAI review, we will examine another critical part of any diamond purchase: the price.

We’ll first look at the prices of their pre-set diamond jewelry. While assessing the quality-to-price ratio is challenging, we’ll still make an educated attempt at reviewing VRAI’s prices.

VRAI pre-set lab-grown diamond jewelry prices

Without independent diamond grading, it’s challenging to compare VRAI’s prices with competitors. However, we know that the cut grade is excellent. We’ll thus be using this price level to compare a couple of samples.

One of the most popular pieces of diamond jewelry is the classic diamond stud earrings. At VRAI, the 1-carat total weight (that’s 2 x 0.5 carat) costs $1,400. Oddly, they list the price of a single earring, and this is the price listed on the inventory page. It’s a little misleading, but we’ll let that one slide.

VRAI charges $1,400 for a pair of 1-carat VS2+ with a color grade of min J and an unknown, but possibly excellent, cut.

Ritani lists their stud earrings for $1.360 with VS2+ but a much better H-color (min). Ritani’s diamonds are graded by IGI and have an ideal cut grade, so the diamonds that Ritani pairs the earrings with are significantly better quality and $44 cheaper.

James Allen is $150 cheaper with a better minimum color grade but a lower clarity grade.

Pre-set diamond stud earrings from VRAI costs $1,400.
Pre-set diamond stud earring grades at VRAI.

You can circumvent this by choosing a minimum of 1-carat diamonds (which means 2-carat total weight), but then the price will also balloon to more than $2,800.

However, what you are paying for at VRAI is the certainty that the diamonds are 100% climate-friendly, the slightly more modern design, and, to some extent, the premium brand value. What you don’t get is the certainty that this is the best diamond cut grade.

The following jewelry piece in our VRAI price comparison is the classic diamond tennis bracelet. VRAI sells three versions: petite, medium, and large. The petite sports a weight of 2.80 total carats, and the stones are, again, graded (by VRAI ) as VS2+ and at least J-colored. The cut grade is unknown, but we assume it’s excellent.

The price at VRAI is $4,950. Most other diamond jewelers stick with round carat weights, and the closest is 3 carats (total). For example, Clean Origin asks $1,985 for theirs, while James Allen, with a better cut grade, would like $2,300 for their 3-carat version.

Round tennis bracelet price at $4,950 at VRAI.
Round tennis bracelet diamond grades at VRAI.

Again, you’re paying a premium at VRAI, and while the added cost for 100% sustainability at VRAI was small for the stud earrings, the diamond bracelet seems overpriced. In fairness, VRAI’s tennis bracelet design is perhaps a little better, but in our opinion, it’s not worth the 2X price.

These are just two examples, but they indicate the overall price level for VRAI’s pre-set diamond jewelry. A large part of their selection is slightly more expensive than what you’ll pay at price-leading competitors, while another part is grossly overpriced.

We think the higher prices are justified for their more creative and unique designs, however. So, if you are looking for classic designs that you can find elsewhere, you can get a better deal at our top-rated lab-grown diamond sellers. But, if you are looking for a particular design and (too) fall in love with VRAI’s beautifully elegant designs, the added cost may well be worth it.

VRAI loose lab-grown diamond jewelry prices (for creating your own engagement ring)

Next, in our VRAI review, we’ll assess their prices on loose diamonds (only available for engagement rings and jewelry with a minimum of 1+ carat diamond stones – each).

This is the closest we’ll get to an apples-to-apples price level comparison between jewelers. Of course, no diamonds are alike, but when aggregating across many diamonds with similar grades and characteristics, we’re able to get close.

However, this requires that the grades be comparable, and since VRAI does not have their diamonds independently graded, it’s challenging to stack the diamonds against each other. With other lab-grown diamond jewelers, it’s easier because they often use the same grading institute.

As we have noted several times in our VRAI review, that is not the case with VRAI. But, as we did with the pre-set diamond jewelry, we’ll attempt to give VRAI the benefit of the doubt and accept their grades as if they were comparable with those of IGI.

Going back to our reference diamond search (0.93-1.07 carat, VS1-2, color I-J, and ideal cut), we compare the prices to those of our highest-rated lab-grown diamond jewelers.

At VRAI, the cheapest diamond that fits these criteria costs $1,141, but it’s at the lower end of the weight spectrum at 0.94 carats, and the dearest is a 1.05-carats ideal+hearts cut grade diamond at $1,664. In between, we have found a few better-priced stones, for example, a 1.06-carat J-colored VS2 at $1,183.

Similar diamonds at Ritani, Brilliant Earth, and Clean Origin range from just under $1,000 to $1,200. While the price ranges with VRAI overlap, similar-quality diamonds typically are priced $2-300 higher at VRAI.

However, you also need to take into account the lack of independent grading and certificates. The certificate alone represents a value of $2-300. The lack of certainty is hard to put a dollar amount on, but since VRAI does guarantee that GIA will arrive at similar conclusions (even if their scale is different), we’ll ignore this aspect for now.

Similar to pre-set jewelry, VRAI is slightly more expensive than the price-leading competitors. But, again, this premium can partly be attributed to the fully sustainable production process, which only VRAI offers. If only VRAI would use an independent grading institute and not skimp on the certification, we would recommend their diamonds over the cheaper but less sustainable options.

VRAI shipping and returns

VRAI offers free shipping, but the type of complimentary shipping provided depends on the value of your order.

  • For orders over $10,000, VRAI offers free overnight delivery.
  • For orders over $700 and made-to-order jewelry, engagement, and wedding designs, free shipping is two business days (so there are no weekend deliveries).
  • For all other orders, VRAI uses standard ground delivery taking 5-7 business days.

It’s a little confusing, and we wish they would be a little more generous and offer at least two-day delivery on all orders. James Allen and Clean Origin are examples of how it’s done right.

All orders are fully insured during shipping, regardless of order size. So you can rest assured until your jewelry arrives at your home (and you have signed for it).

We’re a little disappointed about the shipping offered on orders below $10,000, but it’s acceptable. At least all orders are insured. If you buy for less than $700, make sure you order well in advance (the same for any holiday period).

VRAI accepts returns up to 30 days after delivery for a full refund. That’s pretty standard but adequate to allow for a risk-free purchase. Loose diamonds only have a 14-day return period, but we would be surprised if many of VRAI’s customers buy loose stones.

One bonus is that engraved items will also be refunded (minus the engraving fee), which is actually better than at most places. That is particularly important if you buy an engagement ring, which you often want engraved.

Of course, VRAI is still trailing Clean Origin’s generous 100-day-return periods. Still, it is worth noting that during the holidays, VRAI, like James Allen and a few other sellers, extended their return period to early January.

Diamond sustainability at VRAI

One of the reasons why you pay more for VRAI diamonds and jewelry, besides their exquisite designs, is their dedication to sustainability. This includes using the first zero-emission lab-grown diamonds from their owner, Diamond Foundry. But it also means using recycled and recyclable packaging and recycled gold.

VRAI's diamonds zero emissions guarantee is one of the pros we found in our Vrai Review.
VRAI's diamond jewelry is made from recycled gold.
VRAI used recycled materials for their packaging.

This is very admirable and, in our view, justifies, at least partly, their sometimes higher prices.

Our final VRAI review verdict

Throughout our VRAI review, we’ve been both very positively surprised and disappointed. Summing up our VRAI review verdict, and in particular, comparing VRAI with its competitors, has proven challenging.

VRAI cannot be compared to any other lab-grown diamond jeweler. They are the only ones that source 100% sustainable diamonds (from their owner, Diamond Foundry).

In some aspects, they are also closer to a fashion or couture jeweler than the more diamond-focused sellers who top our review ratings.

Perhaps VRAI is best seen as the luxury version of Pandora Jewelry. Both focus on design first and being completely sustainable (Pandora is not there yet). VRAI is similarly brand-driven, and part of the price you are paying is premium experience and brand recognition.

So, if you are looking for classic jewelry and the most critical element is the diamonds, you’ll get more for your money at places like Clean Origin, Grown Brilliance, and Ritani.

However, if you want something unique and different but are not looking for colorful, over-the-top jewelry, such as at Barkev’s or even Pandora’s or Lightbox’s more edgy fashion design, then VRAI is the perfect choice for you. A closer competitor may be Kimaï, which we reviewed slightly lower due to their high prices.

Likewise, if being 100% climate-friendly is important to you, VRAI is an excellent choice. You pay a premium for it, but we think it’s worth it. You just have to trust their grading is accurate (and accept the decreased resale value that the lack of certificate adds).

If environmental friendliness is important to you, consider the sustainably rated lab diamonds that Brilliant Earth offers (read more in our VRAI vs. Brilliant Earth comparison and in our in-depth Brilliant Earth review).

Pros and Cons

These are the pros and cons our diamond experts found in our VRAI review.

Pros
  • Exquisite designer jewelry
  • 100% sustainable diamonds
  • Excellent service and support
  • Mostly great prices
Cons
  • Diamond certificates are not by independent laboratories
  • Prices are a little higher than Clean Origin and Ritani
  • Features and inspection are not as advanced as some competitors

Our thorough evaluation has led us to conclude that VRAI is not deserving of a top rating due to its insufficient transparency and lack of independent grading. Nevertheless, we acknowledge their impressive commitment to complete climate sourcing and their impeccable, effortlessly chic designs. For that, our final VRAI review verdict and rating land on a very respectable 4.3 stars out of 5.

VRAI vs. the competition

When we reviewed VRAI, we often referred to and compared it with competitors. In some cases, VRAI did better than other jewelers. In other cases, worse. To compare VRAI vs. the competition in more detail, we have published several deep-dive expert reviews in which we stack up Vrai to other lab diamond jewelers.

How to Save at VRAI?

VRAI’s prices are already great, thanks to its use of lab-grown diamonds. But you can save even more or get a special deal:

See all current promos, discounts, and deals at VRAI.

3 lab-grown diamond jewelers we like better than VRAI
Your diamond expert

Rolf Hartmann

When reviewing VRAI, Rolf Hartmann used his decades of experience in the jewelry industry. He knows everything you need to know to find the perfect diamond. He’s an expert in lab-grown diamonds and has followed their exciting development from industrial usage to the incredible gemstone quality they are today. Rolf guides you to find the right diamond at the best possible price and expertly and transparently reviews all lab-grown diamond sellers.

Rolf Hartmann

Your lab-grown diamond expert

Rolf Hartmann, your lab-grown diamond expert

Our Editorial Review Process

At LabGrownCarats, we strive to help our readers find the perfect lab-grown diamond at the best possible price. We provide valuable resources such as educational guides, price analyses, product recommendations, and candid and thorough reviews of lab-grown diamond jewelers.

Our reviews are unbiased and not influenced by monetary or commercial considerations. We do not accept money for editorial content. We do not accept payment for editorial content and decline most requests for partnerships and paid content proposals. We only collaborate with a select few lab diamond jewelers that we wholeheartedly endorse.

Our stringent review process adheres to strict guidelines and evaluates all lab diamond jewelers under the same rigorous criteria. As a result, all of our reviews cover critical aspects, even those of the highest-rated jewelers. We recommend several lab diamond jewelers, but each for specific reasons. In our expert reviews and when suggesting the best places to buy lab-grown diamonds, we explain why we suggest a particular jeweler and what you should think about before making a purchase. This way, you can find the lab-grown diamond jeweler that is right for you. But make sure to shop around and compare lab diamond prices.

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2 Comments

  1. I was involved in a dog attack and my ring had bent around my finger which inevitably fractured my finger. My ring was cut off by medical personal that assisted at the scene because my finger was no long receiving an adequate amount of oxygen to sufficiently keep my finger intact. In total I had two fracture fingers and required 10 stitches for the laceration on my leg.
    I sent my ring back to VRAI to have it remolded (with none of the diamonds missing, nor any of the platinum missing from the original setting) on the 1st of May and they received it on the 3rd of May.
    They said it was going to take 10 days to hear back from them regarding a quote to fix the setting. They finally got back to us on the 22nd of May (19 days later).
    Then, when they finally got back to us, they sent us a quote for the wrong ring (It was a quote for a different ring we had purchased from VRAI). We immediately responded explaining to them they sent us a quote for my other ring, not this ring which was the one that had to be cut to get off of my finger. They got back to us two days later regarding the issue.
    They finally quoted us on the correct ring with the repairs costing $1,330 to have the setting replaced and use the exact same diamonds that were used in my original setting.
    I was in awe of the quote considering all of the materials used to create the ring were all there (the diamonds were all still intact and the entire setting of platinum) and due to the traumatic experience I was already going through, that’s the best care and service that they were able to provide me.
    My ring wasn’t missing a chunk of platinum or any diamonds, so I wasn’t understanding how our quote was $1,330 to simply melt down the platinum and reset the diamonds.
    I called Cathleen, the service member on my case, and she was not helpful or empathetic to my situation whatsoever.
    I’m extremely aggravated at how long this process has taken, as well as the horrible customer service they provided. They DO NOT care for their customers and I absolutely will NOT be purchasing from them again.
    It’s unfortunate because I love all of my purchases from VRAI and have recommended many of my family members and friends to them, but I will not longer be recommending them to anyone. If they cannot care for their customers, they are not worthy of my money. #VRAI

    • We’re sorry to hear about your incident, Ryanna. It’s difficult for us to gauge the quote and if the price is reasonable. It can be surprisingly expensive to have custom work or repair work done on jewelry, especially compared to the original purchase price. We’re sorry you were unhappy with Vrai’s customer care. As we’ll note in the upcoming update of our Vrai review, quality assurance can sometimes be lacking, and customer service depends on who you reach. We’ve had both really great experiences and some that could have been better. We recommend you ask some of your local jewelers for a quote on the repair work.

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