Our bottom-line verdict
Grown Brilliance has been one of our favorite lab-grown diamond jewelers since we first reviewed it. The company gets the part many online diamond sellers miss: jewelry should feel special, not like a stone and a setting assembled from a spreadsheet.
We have bought several pieces from Grown Brilliance, including an eternity ring and a heart-shaped necklace. The jewelry looked beautiful, the finish was good, and the recycled presentation boxes were among the nicest we have received from an online jeweler. We also returned a purchase and found the process easy, with a quick refund.
The current website remains excellent. It has a large loose-diamond search, detailed images and videos, an easy ring designer, distinctive finished jewelry, a genuine custom-design service, and boutiques for shoppers who want to see pieces in person.
Price is the main reason not to buy a loose diamond here. In our August 2026 comparison, a close Grown Brilliance sample was $1,615, while the middle price among the five lowest qualifying Ritani results was $422. The stones were not identical, but the gap was too large to ignore. Grown Brilliance also did not provide a direct link to the grading report on the product page we checked.
Our 2026 rating is 4.5 out of 5. We strongly recommend Grown Brilliance for finished jewelry, design, customization, and presentation. Start with Ritani instead if your priority is the lowest loose-diamond price.
Is Grown Brilliance legitimate?
Yes. Grown Brilliance is a legitimate US jeweler operated by AJS Creations. The brand was founded by third-generation jeweler Akshie Shah and sells online as well as through a growing network of boutiques.
Our confidence also comes from buying its jewelry. We received the pieces, inspected and photographed them, tested the packaging and return process, and have followed the website and customer service for years.
Grown Brilliance is not Brilliance.com or Best Brilliance Diamonds. They are separate companies despite the similar names.
Who is Grown Brilliance?
Grown Brilliance sells only lab-grown diamonds. Its range covers loose stones, engagement rings, wedding bands, earrings, necklaces, bracelets, fine jewelry, designer collections, High Jewelry, and fully custom pieces.
The brand began online and has grown into a more complete fine-jewelry business. It now combines a large website with virtual consultations and physical boutiques. That makes it a better fit than many online-only sellers for someone who wants guidance or prefers to see jewelry in person.
Its biggest strength has always been the jewelry rather than simply listing the largest possible loose-diamond catalog. Grown Brilliance puts more thought into design, presentation, and customization than most low-price diamond marketplaces.
Sustainability at Grown Brilliance
Grown Brilliance sells lab-grown diamonds because the company wants to offer a diamond without mining. It also says its jewelry uses 96% recycled gold, its packaging is fully recyclable, and most of its diamond growers and jewelry factories have been carbon neutral since April 2023.
From our purchases, the packaging supports that focus: it feels premium while relying heavily on paper and recycled materials instead of a conventional plastic-heavy presentation.
Recycled packaging
Packaging can seem like a small detail until an expensive piece of jewelry arrives. Grown Brilliance's boxes immediately stood out to us. They are sturdy, elegant, and feel like something from a high-end jeweler.
The presentation is one reason Grown Brilliance works especially well for a gift. It looks and feels more luxurious than the plain boxes used by many price-led sellers.
Lab-grown diamond selection
Grown Brilliance sells loose lab-grown diamonds that can be paired with a setting, as well as jewelry with the stones already selected.
Browse Grown Brilliance lab-grown diamonds
Loose-diamond inventory and quality
After resetting the filters on August 31, 2026, the live search displayed 157,524 diamonds. That is close to the roughly 160,000 stones we found in another 2026 check, though well below the more than 250,000 shown in previous years.
The exact count changes as supplier stock appears and disappears. More important is the kind of diamond Grown Brilliance chooses to list. The current search is deliberately premium:
- 1.00 to 20.07 carats in the search we checked;
- D, E, and F color only;
- VS2, VS1, VVS2, VVS1, and IF clarity;
- Excellent or Ideal cut labels;
- IGI and GIA report filters;
- Quick Ship options;
- eleven shapes, including elongated cushion.
That range is broad in carat and shape but narrow in grade. A buyer who wants D–F color and high clarity will find plenty to compare. A value-focused buyer cannot step down to G or H color, which can look just as white in many settings for less money.
Premium lab-grown diamonds
Grown Brilliance's high minimum grades are both a strength and a limitation. The catalog avoids visibly low grades, and the search is easier because the starting quality is high. But D–F color and VS2–IF clarity often cost more than you need to spend.
For most engagement rings, cut quality should come first. A well-cut G or H stone can be a better use of the budget, especially in yellow or rose gold. Grown Brilliance does not currently offer that trade-off in its loose-diamond search.
Grown Brilliance diamond prices
Grown Brilliance is reasonably priced for a design-led jeweler, but it is not our first choice for a low-priced loose stone.
Our August 2026 comparison used close round, E-color, VVS2, IGI-graded lab-grown diamonds near two carats:
| Seller and sample | Price | Difference from Ritani's middle price |
|---|---|---|
| Ritani: middle of five 1.95 ct results | $422 | Baseline |
| Brilliance.com: 2.07 ct after public code | $924.70 | 119.1% higher |
| Grown Brilliance: 2.05 ct | $1,615 | 282.7% higher |
| Brilliant Earth: 2.00 ct | $2,100 | 397.6% higher |
The stones did not have identical reports or proportions, and retailer cut labels cannot be treated as identical. Prices also change constantly. Even so, Grown Brilliance was almost four times Ritani's middle price in this sample.
Grown Brilliance now promotes GB365 pricing, meaning its regular prices are meant to replace the usual cycle of artificial markups and sales. It also offers a pre-purchase price match for closely comparable loose diamonds from a limited list of US competitors. Grown Brilliance decides whether the stones qualify, and the price match cannot be combined with many other offers.
Check current Grown Brilliance prices
Ready-to-ship jewelry
Ready-made jewelry is one of the best reasons to shop here. The range is far more interesting than the usual rows of basic studs, solitaires, and tennis bracelets.
For many products, Grown Brilliance lets you choose between different carat weights, metals, shapes, or overall diamond-quality levels. We prefer that to preset jewelry that lists only total carat weight and says little about the stones.
Choosing the jewelry quality
The review praised the ability to choose “Good,” “Better,” or “Best” on selected jewelry. The labels and available choices vary by product now, but the useful idea remains: Grown Brilliance often gives shoppers more control over a finished piece than other jewelry-led retailers.
We still recommend reading the product details carefully. A grading report for a single center stone is different from a general quality range for many small stones in a bracelet or eternity band.
Unique jewelry designs
Design is where Grown Brilliance separates itself from price-led diamond sites. The range includes classic engagement rings and tennis jewelry, but also fashion pieces, colored lab-grown gemstones, branded collections, and more unusual shapes and settings.
The Badgley Mischka collaboration remains active in 2026. It adds a more glamorous, couture-inspired look than most online diamond jewelers offer.
See the Badgley Mischka collection
High Jewelry collection
Grown Brilliance also has a genuine High Jewelry range with statement necklaces, earrings, bracelets, and rings. In our current check, examples ranged from about $34,000 to $130,000, including a $124,995 necklace.
This is not the right section for most engagement-ring shoppers, but it shows what the brand does well: ambitious design and very high carat weights at prices that would be far higher with mined diamonds.
See Grown Brilliance High Jewelry
Our shopping and product experience
We have followed Grown Brilliance since its early years and bought more than one piece. The website, product presentation, support, and jewelry have improved substantially during that time.
The strongest evidence is the jewelry itself. Our eternity ring and heart necklace looked good, the settings were neatly finished, and the presentation felt special. We also completed a return without trouble and received the refund quickly.
Finding a diamond and creating jewelry
The loose-diamond search is simple to use. Shape, carat, price, color, cut, clarity, quick shipping, and grading laboratory are all visible without opening an advanced menu. The search also offers a quiz and a plain-language search box.
Result cards show the shape, carat, cut, color, clarity, price, and diamond image. From there, you can add a loose stone to a ring or buy it by itself.
The main limitation is the narrow grade range. A buyer who wants to save by choosing G–H color or SI clarity has to shop elsewhere.
Diamond inspection
Grown Brilliance has some of the best-looking diamond media we have seen. The enlarged images are clear, and most stones have smooth 360-degree video that makes it easy to look for visible inclusions, asymmetry, or an unwanted tint.
The current product page also shows the stone's measurements, table, depth, girdle, culet, grading laboratory, estimated ship date, and similar diamonds. That is enough to build a useful shortlist.
Grading reports
The biggest missing feature is still direct access to the grading report. The 2.49-carat IGI-listed diamond we opened on August 31, 2026 named the laboratory and grades, but we found no direct report link on the page.
Grown Brilliance sends the report with applicable purchases, and support can provide it before you buy. We should not have to ask. For a meaningful center diamond, get the report first and compare its number, measurements, grades, and comments with the listing.
Ring designer and custom jewelry
The ring designer remains one of Grown Brilliance's best features. You can start with a diamond or setting, change the metal and design, and see the combination before adding it to the cart.
The separate GB Custom service goes much further. You can upload a sketch, photo, or reference, receive 3D renders, request changes, and have a ring, bracelet, necklace, or pair of earrings made. Grown Brilliance says renders can arrive within 48 hours and some finished pieces can be completed in as little as 14 days.
That fixes one limitation in this review: customization is no longer just about rings. The trade-off is that custom orders have different cancellation and return rules, including store-credit-only returns.
Customer support and service
Our support tests across several years were positive. Representatives were friendly, quick to respond, and willing to answer the question we asked without pushing us toward the most expensive option.
Grown Brilliance now lists support by chat, phone, and email every day from 9 a.m. to 10 p.m. Eastern Time, except US federal holidays. Virtual and in-store appointments are also available.
The longer hours are a useful improvement on the limited chat schedule we encountered in our first checks.
Contact Grown Brilliance support
Grown Brilliance showrooms
Grown Brilliance has expanded far beyond its first Manhattan location. Its August 2026 store locator listed 17 US boutiques plus a location in the Bahamas.
The US locations included New York, Los Angeles, Boston, Atlanta, Philadelphia, Washington, northern Virginia, Boca Raton, Columbus, Chicago, Schaumburg, Dallas, Fort Worth, Frisco, and three Houston-area stores.
That network is a real advantage if you want to try on jewelry, compare sizes, or work with a specialist in person. Store stock and services can differ, so book ahead if you want to see a particular piece.
Find a Grown Brilliance boutique
Shipping, returns, and warranty
Grown Brilliance offers free UPS 2nd Day Air shipping to US addresses. In-stock pieces generally take one to six business days to leave the warehouse. Most made-to-order jewelry takes about three weeks to make before shipping. Paying for Next Day Air shortens only the carrier trip, not the production time.
Our purchased jewelry arrived securely packed. The shipping box did not advertise that it contained diamonds or jewelry.
The standard return window is 30 days from shipment, with a free UPS return label for eligible US orders. The item must be unworn and include its original documents and packaging. Once the return is accepted, the label must be scanned within seven days. A missing diamond report can reduce the refund by $100.
The important exception is custom and very high-end work. High Jewelry, special orders, and GB Custom orders are returnable for store credit only. Orders tied to some non-reversible third-party cash-back offers may also be limited to store credit.
Grown Brilliance includes a lifetime manufacturing warranty. That covers manufacturing defects, not ordinary wear, accidental damage, loss, or every stone that becomes loose after use. For small pavé stones or an eternity band, we would still consider independent jewelry insurance.
Read the current shipping terms and return terms before ordering.
Grown Brilliance reviews: what current customers say
Recent feedback is mostly positive. Trustpilot showed 4.5 out of 5 from 951 reviews when checked in September 2026. Buyers often praised the jewelry, sparkle, design, helpful staff, and smooth custom process.
The repeated negative themes were also worth noting: occasional delivery or communication problems, incorrect sizing or items, loose small stones, and frustration with repairs or warranty decisions. The BBB listed only three complaints in the prior three years for one current profile, but individual reviews describe some serious setting and aftercare problems.
That pattern matches our overall view. Grown Brilliance can deliver beautiful jewelry and excellent service, as it did in our purchases. With pavé, halo, or eternity designs, inspect the setting when it arrives and again before the return window closes.
Grown Brilliance reviews on Reddit
Reddit feedback remains mixed but useful. Positive owners often praise the appearance and value of the finished jewelry. Negative threads are more likely to focus on delays, repairs, or a stone coming loose.
We treat those reports as warning signs to inspect a detailed setting closely, not as proof that every order will have the same problem. The strongest part of this review remains our own purchase and return experience.
Grown Brilliance reviews on Google and Trustpilot
Store-level Google reviews can help if you plan to visit a boutique because service varies by location and staff. Trustpilot is more useful for spotting broad patterns across online and in-store orders. Neither replaces checking the exact product, return rule, warranty, and delivery estimate before you pay.
Comments from LabGrownCarats readers
Readers have reported delivery delays, bracelet breakage and questions about grading reports. Our replies explain why we recommend obtaining the report promptly and getting authorization before a third-party repair. Lab-grown diamonds are real diamonds; an allegation about a particular piece needs product details to assess it. Read the full reader experiences and our replies below.
Who should buy from Grown Brilliance?
Grown Brilliance is a particularly good fit if you:
- want a distinctive engagement ring or finished jewelry rather than only the cheapest loose stone;
- value elegant packaging and gift presentation;
- want to create a truly custom ring, necklace, bracelet, or earrings;
- prefer premium D–F color and VS2-or-better loose diamonds;
- want a boutique or virtual appointment;
- like designer collections or very high-carat statement jewelry.
Start elsewhere if the lowest loose-diamond price is your main goal. Ritani was much cheaper in our latest comparison. Also consider another seller if you will not buy without opening the grading report yourself, or if a store-credit-only return would make a custom order too risky.
Final Grown Brilliance review verdict
Grown Brilliance remains one of the best lab-grown diamond jewelers for design and finished jewelry.
That conclusion comes from several years of updates and real purchases. We liked the jewelry, the presentation, the ring and custom-design tools, and the return experience. The current site is easy to shop, the diamond media are strong, and the boutique network adds a kind of support that most online sellers cannot offer.
The drawbacks are clear. Loose-diamond prices are higher than Ritani, the grade range removes some smart value choices, and the missing direct grading report adds an unnecessary step. Buyers of custom or High Jewelry pieces also need to be comfortable with store-credit-only returns.
Final verdict: 4.5 out of 5. Choose Grown Brilliance for beautiful lab-grown diamond jewelry, customization, and a premium experience. Compare the loose diamond at Ritani before buying, and get the grading report and exact return terms in writing.
How we reviewed and rated Grown Brilliance
We have followed Grown Brilliance over several years. We bought its jewelry, inspected the pieces, photographed the jewelry and packaging, tested customer service, and completed a return. We also followed changes to the loose-diamond search, inspection tools, ring designer, collections, customization, shipping, and stores.
For the August 2026 update, we reset and checked the live diamond search, opened a loose-diamond product page, reviewed the current offers and GB365 pricing, compared a tightly matched diamond sample, and checked the current shipping, returns, warranty, support, sustainability, custom-design, High Jewelry, and store pages.
Prices, stock, promotions, and customer-review totals can change quickly. Merchant sustainability figures are reported as the company's claims unless they come from something we directly observed, such as the packaging we received.
Rating breakdown
| Category | Weight | Score |
|---|---|---|
| Jewelry design and craftsmanship | 20% | 4.9 |
| Search, ring design, and customization | 15% | 4.8 |
| Customer support and boutiques | 15% | 4.7 |
| Diamond selection and information | 15% | 4.3 |
| Price and value | 15% | 3.8 |
| Shipping, returns, and warranty | 10% | 4.2 |
| Sustainability and business transparency | 10% | 4.6 |
The weighted result is 4.50 out of 5. We give extra weight to design and craftsmanship because that is the main reason to choose Grown Brilliance over a low-price diamond marketplace.
Selected update history
- 2021–2022: We began reviewing the brand, tested its website and support, and documented the Badgley Mischka collection, diamond inspection, and presentation boxes.
- 2023: We followed the expansion into High Jewelry, appointments, and physical boutiques.
- 2024: We purchased and photographed an eternity ring, heart necklace, shipping package, and recycled presentation materials. We also repeated the inventory, price, ready-made jewelry, and customer-feedback checks.
- 2025: The review was updated for a smaller, more premium loose-diamond catalog, the 30-day return window, and changes to prices and services.
- 2026: We repeated the live search and product-page test, checked current prices, offers, shipping, returns, warranty, customization, support hours, High Jewelry, and the expanded boutique network. The longstanding 4.5/5 rating remains supported.
Grown Brilliance frequently asked questions
Is Grown Brilliance trustworthy?
Yes. Grown Brilliance is a legitimate US jeweler operated by AJS Creations. We have bought, received, inspected, photographed, and returned its jewelry. Our purchases and return experience were positive.
Are Grown Brilliance diamonds real?
Yes. Grown Brilliance sells lab-grown diamonds, which have the same crystal structure and chemical composition as mined diamonds. Loose stones are listed with IGI or GIA grading, although you may need to request the report before buying.
Is Grown Brilliance expensive?
It is reasonably priced for a design-led jeweler, but its loose diamonds cost much more than Ritani in our latest comparison. We recommend Grown Brilliance for finished jewelry and design, not for the lowest loose-diamond price.
Does Grown Brilliance provide a grading report?
Applicable loose-diamond purchases include a grading report, and current listings identify IGI or GIA. The product page we checked did not link directly to the report, so request it before ordering and match it to the listing.
What is the Grown Brilliance return policy?
Most eligible items can be returned within 30 days from shipment with a free US return label. High Jewelry, special orders, and GB Custom orders are returnable for store credit only. Returned items must be unworn and include the original packaging and documents.
Does Grown Brilliance have stores?
Yes. Its store locator listed 17 US boutiques plus one in the Bahamas in August 2026. The US network included New York, Los Angeles, Boston, Chicago, Washington, Dallas, Houston, and several other cities.
Is Grown Brilliance better than Ritani?
Grown Brilliance is better for distinctive finished jewelry, custom design, boutiques, and premium presentation. Ritani is better for low-priced loose diamonds and price transparency. The right choice depends on whether the diamond or the finished design is your priority.
I ordered two rings, I paid for them to be shipped 2 day with Fed X it has been 4 days and I have not gotten them!!!! My husband and I are renewing our wedding vows on Thanksgiving November 24. Please ship it to me asap thank you Theresa STARKEY
We recommend you contact customer service at Grown Brilliance. Call 877-476-9627 or visit their website: https://www.grownbrilliance.com/contact-us. We hope that you received your purchase timely.
Do not buy a diamond fro Grown Brilliance. Their products are fake and have major flaws.
Thanks for sharing your experience. We have not experienced that any of their products are fake. Diamonds from Grown Brilliance are lab-created but are real diamonds (see https://labgrowncarats.com/are-lab-grown-diamonds-real/), usually certified by IGI or another independent diamond laboratory. Could you share more details about your purchase and experience with Grown Brilliance?
I read on the Grown Brilliance site that the IGI cert is not included and has to be requested, should that be a concern? And, how can the piece be returned if need be, without one?
We have not experienced that, but the IGI certificate should be included. If not, you should contact their customer service and request the certificate. If they don't provide it, we recommend returning your purchase. However, usually, diamonds from Grown Brilliance come with the certificate.
ATTENTION! PLEASE DO NOT BUY FROM GROWN BRILLIANCE! I BEG YOU! They promote quality/satisfaction guaranteed but that is a COMPLETE lie! I had purchased a tennis bracelet for my girlfriend as an anniversary gift totaling $3800 and it took much longer than expected to receive. (2 months rather than 2 weeks) The worst part…it broke 1 week upon receiving the bracelet. I called them and was told that it would take several weeks more to send in the bracelet and fix it, so I had it repaired locally in under 30 minutes. A couple months later, it broke AGAIN in a different area which assured me that their items are of POOR quality. I called them again to have them right their wrongs and was simply told that I voided their warranty by having it fixed the initial time. I argued that despite getting it fixed elsewhere they had sold me a faulty product. Nonetheless, they had shrugged me off as if I wasn’t a valued customer. You would think that they would try to help out a customer who spent $3800 but no. They do not care. On top of that, I had to call multiple times to get a response back from them. This is by far the WORST experience I’ve had with ANY retailer I have purchased from. Writing this review, I am fearful for anyone looking to purchase from this company and I plead with anyone to source another jewelry company to save them from headache. Now I am left with a broken bracelet and a girlfriend who can’t even enjoy the gift that I had saved up tirelessly to get her. AGAIN, please please please do not buy from this company. Horrible people, customer service, morals, products, etc. (The list goes on…)