Zales
USD 2999
Pros
- Established name
- Acceptable support and service
- Acceptable return policy
- Stores in most malls
Cons
- Very expensive
- Not possible to choose diamonds
- Not possible to inspect diamonds
- Not possible to find any diamonds
- Stores in most malls
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In this review of Zales lab-grown diamonds, we will explain all you need to know before you shop. We have analyzed Zales’s diamond prices, quality, selection, buying experience, customer service, shipping and returns, sustainability, and much more. Keep reading our Zales review to learn if you should buy your next lab diamond with them.
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Summary of our Zales Lab-Grown Diamond Review
Zales is one of the most well-known names in the jewelry industry and what we consider a traditional jeweler. They have ventured into the lab-grown diamond space and now offer select jewelry adorned with lab-created stones.
However, as you’ll learn in our updated 2024 Zales lab-grown diamond review, their prices are not only exceedingly high, but their inventory continues to be minimal. As a shopper, it’s still impossible to be sure what you buy. Continue reading to learn if anything else has changed in 2024.
Zales’ approach to buying jewelry and diamonds online reflects their brick-and-mortar approach to selling diamonds to consumers. As a result, the experience is much like walking into a Zales at your local mall. Inventory is limited, and you don’t really know what you are getting.
To some extent, the buying experience reminds us of Lightbox (read our honest review of Lightbox Jewelry) or Pandora (read our review of Pandora Brilliance). Your options are similarly limited to pre-chosen categories, and you don’t know what diamond you’ll end up with. That’s not the right way to shop for diamonds or diamond jewelry. Learn how in our easy lab-grown diamond buying guide.
Three diamond jewelers we like better than Zales
We still can’t recommend that you shop for lab-grown diamonds at Zales (or even mined diamonds, for that matter), and nothing has changed in 2024. Zales is on par with similarly poorly reviewed Helzberg but slightly better than Kay Jewelers, our current lowest-rated lab diamond jewelers. If you are set on shopping at a mall, read our Jared Jewelry review.
Instead, you will find much lower prices, access a much better inventory – and find a much better diamond at one of our favorite diamond sellers, such as James Allen and Ritani.
Keep reading to learn why you should avoid buying your next lab-grown diamond at Zales.
Zales company history
Zales’ history goes all the way back to 1924, when it was established in Texas. Zales struck gold when they offered punters a low downpayment and purchased jewelry on credit. Back then, they were well ahead of their time. At least when it came to marketing and sales. Zales is probably one of the best-known jewelers and a ubiquitous brand name. In particular, if you have ever visited a mall. Any mall.
The Zales Corporation was acquired by Signet Jewelers in 2014, creating one of the world’s largest jewelry conglomerates. In addition to Zales, Signet operates several household brands such as Jared, Kay Jewelers, and, interestingly, our favorite seller, James Allen.
Zales lab-grown diamonds
Like most diamond sellers, Zales has also expanded into lab-grown diamonds. And for a good reason. Unfortunately, lab-grown diamonds do not feature prominently, and Zales does not specialize in selling lab-created diamonds as other retailers do. While that is not an issue when shopping at, for instance, James Allen, which offers an unparalleled buying experience regardless of diamond origin, it shows with Zales.
You have to make an effort to find lab-grown diamonds hidden between materials such as “gold” and “platinum” or between styles such as “1 carat” and “new arrivals.” We’re unsure why their website lacks consistency, but we eventually found the correct links.
Zales does have a section dedicated to (briefly) educating consumers on lab-grown diamonds, and they get most of it right. As you would know from reading our articles on the issues with mined diamonds, from environmental degradation to the enigma that is “conflict-free” mined diamonds, lab-created diamonds do not suffer from the same challenges.
However, neither the societal nor ecological impacts are mentioned on the website. We guess they primarily sell mined diamonds and may not want to alienate would-be buyers.
Regardless, we are glad that Zales does sell lab-grown diamonds and that they have invested time and website space to let consumers learn more about (some of) the benefits.
Zales lab-grown diamond selection
As noted above, lab-created diamonds are not prominently featured on the Zales website. This is indicative of their selection of lab-created diamonds or the lack thereof.
Currently, they have 27 engagement rings with lab-grown diamonds on their site and just 23 earrings. However, a few earrings can be “customized” by selecting carat weight (1 carat, ½ carat, and 2 carat – in that odd order). As you would know from reading our guides, you get the best deals when you buy a stone just under the “popular” carat weights, such as those offered by Zales.
However, this is where it becomes a bit more perplexing. In reality, you don’t get a one-carat diamond. Instead, you get an unspecified carat weight within a given range. For one-carat diamonds, this range is between 0.95 and 1.11. But you’ll have to find the little notice linking to the “tolerance ranges ” table below.
Zales also offers a “create your own.” However, they do not allow you to choose a lab-grown diamond (only mined). Compared to other sellers, where you can pick your stones and choose between hundreds or even thousands of jewelry sets at no extra cost, this is a very restricted version to “create your own.” We asked customer support if it would be possible, but it was a hard pass.
Zales lab-grown diamond buying experience
The poor lab-grown diamond selection is just the start of a poor buying experience. As noted, you can forget about picking your own diamonds and are limited to choosing between a very, very limited number of prefabricated jewelry pieces with lab-created diamonds.
If you want a 1-carat (combined 2 x 0.5-carat diamonds), your options are limited to the below.
That means you must settle with the diamond specifications Zales has decided on. That’s it. It reminds us of how Ada Diamonds also pre-selected the 4Cs for you (read our review of Ada Diamonds). But unlike Zales, their pre-selections make more sense, and you do have a choice between “premium,” “recommended,” and “satisfactory.”
And it gets worse. The color here is noted as “F” and the clarity is “S12”. The latter is a range, but that is often an acceptable choice – particularly for diamonds with an excellent or ideal cut where brilliance outshines minor inclusions or blemishes.
Depending on the jewelry set’s material, there is often no reason to shell out for an “F” colored diamond. Instead, you can easily go down to lower grades. And if set in gold or rose gold, consider a J or K grade and get a much better deal (or better cut). Learn more about diamond colors and what to choose in our in-depth guide to lab-grown diamond colors.
As you would know if you have read any of our articles, what matters most is the diamond cut. Therefore, the diamond cut is by far the characteristic you must be aware of and prioritize. And always pick the highest grades (which are typically either excellent or ideal, dependent on the grading institute).
But take a look at the above specification. Nowhere is the diamond cut grade mentioned. The most crucial aspect of any diamond (bar fancy-colored diamonds) has been blatantly omitted. That should not be acceptable for such a large and established diamond jeweler. But it reminds us of shopping in physical stores with patronizing sellers who try to lure you into buying a sub-par diamond. The mall jeweler has come online.
Zales lab-grown diamond inspection
As you might expect from the above tirade, the ability to perform proper diamond inspection and carry out due diligence on what may be one of the most significant purchases you make is nearly non-existent. Instead, you only get a few generic sample photos that aren’t even of the diamond you’re buying. Also included is a video clip that is not of the actual diamond you are purchasing.
Also, not surprisingly, you cannot see the diamond certificate. They don’t even tell you the actual diamond specification. You just get a range—so many red flags.
Zales lab-grown diamond prices
At this point, you’re probably wondering if at least Zales offers you great mall-like prices. Lightbox, with their very similar buying experience, at least has reasonable prices (if you ignore that, the quality of the stone won’t be great).
But Zales lists some of the highest prices that we have come across on lab-grown diamonds. And that’s even without knowing the most critical aspect of the diamond you are looking at – the diamond cut. So it’s hard to assess their prices accurately.
But if we give Zales the benefit of the doubt and assume that the cut is either excellent or ideal, they still are far more expensive than price-leader Ritani. James Allen is owned by the same parent company, which is also cheaper while offering the diametrical buying experience.
Zales shipping and return policies
At long last, a category where Zales does not fall haplessly and hopelessly behind. Zales actually offers a decent return policy. If you find the ability to visit physical store locations important, Zales even has a leg up as they are found almost everywhere. We can’t see why you would subject yourself to that experience, but if, for whatever reason, you want to interact with pushy salespeople, Zales offers you that opportunity.
Shipping costs: not free and a bit confusing
Shipping is still not free unless you pick it up at a Zales outlet. Costs start at $6.95 for 2nd-day delivery with UPS and go up to $32.95 for Saturday delivery with the same shipper. You can also try your luck with USPS, but we would not trust them with a purchase of this size (USPS may be more reliable where you live). It’s a little stingy asking for $6.95 on a purchase that quickly runs into thousands of dollars.
It’s all pretty confusing, not unlike what we saw in our Brilliance.com review, and it just should be free. None of the jewelers we recommend charges for delivery, and they all offer free returns.
But it’s at least consistent with the general buying experience, and we speculate that when you have as many sales as Zales presumably does, then $6.95 adds up.
Return and Exchange Policies
Returns are allowed up to 30 days after purchase, while exchanges are a little more generous, offering a 60-day grace period.
Zales lab-grown diamond review verdict
For anyone who has ever shopped at Zales or has shopped for diamonds elsewhere, it may not come as a surprise that Zales is not a great place to buy a diamond. Let alone a lab-grown diamond. Therefore, we cannot under any circumstances recommend Zales, and we suggest you look elsewhere.
Still, in 2024, Zales disappoints across all categories, from the exorbitant prices to the poor selection and the lack of ability to choose or even inspect diamonds. The customer service online mirrors what you would expect in a mall from a disinterested, pushy, and not very knowledgeable salesperson.
We did not think it would come to this, but we believe that Zales may be a worse place to shop for a lab-grown diamond than Lightbox Jewelry (read our scathing Lightbox Jewelry review). However, Lightbox’s prices are at least more reasonable.
So, if you want a fashion jewelry diamond, a mall-like shopping experience, or a cheap but not very impressive or sparkling diamond, go to Lightbox instead of Zales. If you want a similar mall jeweler experience, read our Helzberg review or about an even worse experience in our Kay Jewelers review. Jared Jewelry is probably the best of the lot, but it’s still not good.
If you want the best prices, the most extensive inventory, and excellent customer service, and if you’re searching for the perfect diamond, visit one of the lab-grown diamond sellers we recommend.
3 diamond jewelers we like better than Zales
Other Zales customer reviews
We’re not alone in not being fans of Zales. Trustpilot users are, on average, not very impressed, and their experiences of Zales are very similar to what we learned in our Zales lab-grown diamond review.
