Clean Origin vs. Vrai (2023) – Which is the Better Choice?

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You’ve likely come across Clean Origin and Vrai if you’re seeking to buy a diamond or diamond jewelry and have settled on the ethical choice of a lab-grown diamond. They are two of the most well-known lab diamond vendors, providing the highest-quality lab-grown diamonds and stunning lab diamond jewelry at great prices. And that’s why we’ve decided to compare Clean Origin vs. Vrai.

Vrai and Clean Origin alike have fantastic customer service and an extensive selection of some of the most exquisite lab-created diamonds. We have highly rated both in our Vrai review and Clean Origin review, respectively.

Furthermore, both Clean Origin and Vrai solely sell lab-grown diamonds, and both are only online, though they do have flagship stores where you can view their diamond jewelry. That means you’ll be getting the best possible prices without the hassle of dealing with pushy salespeople while being able to compare thousands of diamonds.

But there are also clear differences between Clean Origin vs. Vrai, and in this review, you’ll learn which one is better for you and why. So keep reading our Clean Origin vs. Vrai comparison.

A quick comparison of Clean Origin vs. Vrai

Introduction to Clean Origin

Clean Origin vs. Vrai: Introduction to Clean Origin.

Clean Origin was created in 2017 by three veterans of the jewelry business to provide ethical and sustainable diamonds. They only offer lab-created diamonds and have swiftly established themselves as one of the leading online diamond jewelers.

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Clean Origin offers a wide range of lab-grown diamonds, custom-built rings (including engagement rings), wedding sets, earrings, and bracelets. They provide lab-grown diamonds that have been independently graded, free resizing, a generous 100-day return policy, and free expedited and insured delivery.

Learn more in our detailed Clean Origin review.

Introduction to Vrai

Vrai vs. Clean Origin: Introduction to Vrai

Vrai was formerly known as Vrai and Oro, and it was founded to help make buying high-quality design jewelry easier and less expensive. They immediately garnered a following by focusing on minimizing expenses and crafting basic yet gorgeous jewelry designs.

Today, Vrai is simply known as “Vrai,” and the company continues to expand, with flagship locations on the West Coast, in Spain, and in China. Diamond Foundry has since acquired Vrai, and they are mostly known for two things: 1) Leonardo DiCaprio is a co-owner, and 2) the company creates 100 percent sustainable lab diamonds using renewable energy. Vrai is entirely sustainable and carbon-neutral since it solely uses diamonds from Diamond Foundry.

Read more about Vrai in our in-depth review of Vrai.

Clean Origin vs. Vrai: Lab-grown diamond selection

First, we’ll compare Clean Origin vs. Vrai’s diamond selection and assess who has the better and most extensive diamond and jewelry inventory.

Clean Origin diamond quality and inventory

A broad assortment of high-quality lab-grown diamonds is available at Clean Origin. At the time of writing, they had a little over 30,000 loose lab-grown diamonds in all shapes and sizes. We identified 13 matches in their inventory when looking for our reference diamond (see below). We would have loved a more extensive selection, as they were nearly all of excellent quality.

Our reference diamond is a round brilliant-cut lab-grown diamond between 0.93-1.07 carats (tip: you can often save by going just below one full carat). The reference diamond clarity is in the range VS1 to VS2 and with a diamond color grade of I or J. The lab diamond cut grade is always the highest. For most lab-grown diamonds (certified by IGI) that is ideal.

Clean Origin vs. Vrai: Clean Origin diamond selection.

Clean Origin also has a wide selection of ready-to-ship jewelry designs, covering everything from classic styles to more contemporary and unique creations.

Vrai diamond quality and inventory

Vrai has a smaller selection of loose diamonds, and we only found 15 diamonds with our reference diamond grades. However, as we’ll note below, the loose diamonds at Vrai are meant for diamond (engagement) rings; therefore, their inventory is skewed towards larger stones.

Vrai still has a nice assortment of lab-grown diamonds, so keep that in mind. It’s just not as big as some of the best-rated lab-grown diamond jewelers, including Ritani, Clean Origin, and Brilliant Earth.

Vrai allows you to design your own diamond ring. You cannot, however, create other items of jewelry by selecting diamonds from their inventory. As a result, you’ll be able to choose the best diamond for your needs regarding diamond rings. However, you’ll have to deal with Vrai’s pre-determined matches regarding their pre-set jewelry, which can be a hit or miss.

Pre-set jewelry is typically paired with lower-quality diamonds by most diamond jewelers. Vrai, on the other hand, is an outlier in that it is usually paired with higher-quality diamonds. However, as we’ll see later, Vrai does not utilize independent diamond graders; thus, the diamond grades aren’t necessarily comparable. Learn more about the lab diamond 4Cs.

The second unique aspect of Vrai is luxury and a premium brand sense. Vrai has built a valued jewelry brand in the lab diamond industry through collaborations with well-known designers, distinctive collections, celebrity endorsements, and partnerships.

Given the brand’s concentration on designer jewelry partnerships and minimalistic design ethos, Vrai has a large variety of pre-set jewelry. Consequently, Vrai’s creations span from slightly different interpretations of classic jewelry items like martini stud earrings to bespoke and one-of-a-kind pieces that aren’t available anywhere else.

And Vrai does produce some of the most beautiful and fashionable diamond jewelry designs. Vrai’s distinctive selling feature, in addition to its focus on sustainability (which we’ll discuss later), is its exquisite jewelry design. As a result, Vrai resembles a fashion jeweler in some aspects, not unlike Lightbox Jewelry or Pandora Brilliance, but with high-quality diamonds and premium jewelry.

Clean Origin vs. Vrai: Price comparison

Clean Origin diamond prices

Clean Origin has some of the most affordable and competitive pricing for loose lab-grown diamonds. Clean Origin is comparable to Ritani when compared to other pricing leaders (see our Ritani review). As a result, you can expect to get a fantastic offer at Clean Origin!

Clean Origin’s pricing ranged from $800 to $1,170 compared to our reference diamond (see above). Again, in our comparisons with other diamond jewelers, they are some of the lowest lab-grown diamond costs we’ve observed.

Clean Origin’s pre-set diamond jewelry is very reasonably priced. A 1/2 carat (tw) solitaire pendant, for example, costs $695, which is cheaper than a similar-sized but better-cut graded diamond solitaire pendant from Ritani ($900) or James Allen ($1070).

Rather than buying a pre-made diamond jewelry piece, we strongly advise you to create your own diamond jewelry piece by selecting your own diamond. You’ll obtain a substantially better diamond this way. And this is where Clean Origin really shines!

Vrai diamond prices

Vrai, as we learned in our review of Vrai’s prices, is a little more expensive. Their costs, however, are equivalent to those of Kimaï and other design-driven diamond jewelers.

At Vrai, our reference diamond ranges from $1,200 to $2,000. That is more than at James Allen, Ritani, Brilliant Earth, and Clean Origin.

However, the diamonds at Vrai are evaluated in-house at Diamond Foundry by GIA-certified gemologists to offer diamond certificates, which are not to be mistaken with actual GIA certifications. None of our highest-rated lab-grown diamond jewelers does that.

That means Diamond Foundry grades its own work, which might be problematic. As a result, we recommend either paying for an independent grading ($2-400) or ensuring that you have the option to return the jewelry if you don’t believe it meets the diamond grades they’ve assigned themselves.

Including the added cost of a grading certificate increases the prices for loose diamonds at Vrai, making them further trail the better-priced alternatives.

Vrai is a fantastic alternative if the jewelry design is more important to you and you’re ready to pay a premium for their unique and exquisite jewelry (and brand name).

Vrai, in our opinion, has the most stunning and elegant jewelry designs, which may be enough to justify the expensive price. Vrai’s costs are justifiable and reasonable if you don’t mind not obtaining an independently graded (but typically high-quality) diamond and enjoying its designs.

Clean Origin vs. Vrai: Shopping experience

Perhaps the most significant aspect of a diamond purchase is the shopping experience, including the option to scrutinize potential jewels. The following sections will compare the purchase experience at Vrai vs. Clean Origin.

The Clean Origin shopping experience

Clean Origin offers a simple and hassle-free buying experience and a user-friendly website. Clean Origin also provides a 360-degree high-definition inspection of all diamonds and all diamond data and grading reports to check diamond quality.

Clean Origin also provides expert assistance by email, phone, and live chat with diamond specialists. Every member of their customer care staff has at least 5 years of diamond industry expertise and is well-trained to assist you in finding the ideal diamond.

While the inspection features aren’t as elaborate as James Allen’s, it’s still outstanding, and their personnel is exceptionally kind and helpful. You may schedule a video appointment with them to help you through the process or visit the Clean Origin showroom in Dallas (if you live nearby).  

The Vrai shopping experience

Vrai’s buying experience is excellent, almost as nice as Clean Origin’s. The website is simple to navigate, and locating the perfect piece of jewelry or diamonds is a breeze. The site looks excellent, it’s really clean and contemporary, and there’s no clutter or banners to distract you.

Vrai’s diamond appraisal and inspection aren’t as good as some of the industry’s top lab-grown diamond jewelers, including James Allen, Ritani, Brilliant Earth, and Clean Origin. The most severe problem is a lack of independent diamond grading. In addition, we would have preferred better access to high-definition diamond images.

Vrai’s service is outstanding, and you’ll be led every step of the way. Unfortunately, they were not as informed as the certified gemologists at James Allen, Ritani, Clean Origin, or Brilliant Earth, but they were kind and exceedingly helpful.

Only while shopping for a diamond (engagement) ring may you personalize and choose your own diamond at Vrai. The procedure is simple and comparable to that of other reputable jewelers. To begin, select a ring design and diamond quality that you desire, then start examining the diamond.

The whole buying experience at Vrai is incredibly smooth and simple. The website structure is understandable, and the navigation is straightforward. The purchase process walks you through each step, and the whole thing is relatively painless. This is especially true when purchasing pre-set jewelry, but creating your own engagement ring is a little more complicated.

Dealing with missing filters is a bit of a pain, but it’s not too agonizing. The most challenging element of the diamond-buying procedure is the diamond assessment, which is essential for each diamond jewelry purchase.

And, of course, you can also visit one of the Vrai stores in California, Europe, or China, should you be in the neighborhood.

Clean Origin vs. Vrai: Sustainability

Clean Origin sustainability

Clean Origin was started with the goal of prioritizing sustainability and quality to provide more ethical diamond options to conscientious customers. As a result, they’ve always marketed lab-grown diamonds rather than mined diamonds since they’re more environmentally friendly.

Furthermore, Clean Origin pledges to plant one tree for every dollar spent and all of Clean Origin’s metals are recycled, including white, yellow, and rose gold, as well as platinum.

Vrai sustainability

Vrai was created with the same goal in mind: to better the diamond trade’s impact and long-term viability. Vrai began by selling mined diamonds but transitioned to just selling lab-grown diamonds, the environmentally better diamond choice.

Vrai is currently a top sustainable diamond jeweler after being bought by Diamond Foundry, a prominent lab diamond manufacturer devoted to sustainability and solely utilizing renewable energy. Vrai exclusively sets Diamond Foundry diamonds in their jewelry.

Vrai has invested in going even further and removing any adverse environmental effects, just like Brilliant Earth has. Vrai also uses recyclable and biodegradable packaging and repurposed jewelry metals.

Read about Vrai and its sustainability in our detailed Vrai review.

Clean Origin vs. Vrai: Shipping and Returns

Every domestic US order from Clean Origin comes with free FedEx expedited shipping that is fully insured and hassle-free. Vrai provides free standard shipping in the United States (5-7 business days) on all orders.

Vrai, unlike Clean Origin (and most other diamond sellers), offers refunds on engraved products (minus the engraving fee). This is especially critical if you’re purchasing an engagement ring or wedding band, which you’ll almost certainly want to be inscribed.

Clean Origin’s generous offer of 100-day free returns, however, is unmatched by Vrai, who employs a more industry-standard 30 days of free return.

Clean Origin vs. Vrai: Pros and Cons

Below we have listed the pros and cons of Clean Origin vs. Vrai for you to better decide between the two.

What we like about Clean Origin (Pros)

The lowed-priced loose lab-grown diamonds and lab diamond jewelry.
Clean Origin is dedicated to offering only the most ethical diamonds available: lab diamonds.
Clean Origin has over 30,000 loose lab-grown diamonds in its inventory.
Diamonds come with high-resolution photos and 360-degree video, as well as a link to the lab-grown diamond report.
The option to design your own jewelry and select the diamonds you want to utilize (plus expert help to pick them).
Their diamond jewelry is made using recycled precious metals.
Clean Origin has a wide range of settings, styles, and forms to choose from, so you’re guaranteed to find the perfect diamond jewelry.
Lab diamonds are graded by IGI, and diamond certifications are easily accessible online.
The Clean Origin website is simple to use and browse.
Clean Origin offers outstanding customer service via chat and email and the option of scheduling a virtual meeting with a jewelry expert.
100-day, no-cost, and hassle-free returns.
Free delivery (both ways) and one complimentary resizing for a basic ring type are included.
Free insured FedEx shipping on every US domestic order.
A free lifetime manufacturer’s warranty is included.

What we don’t like about Clean Origin (Cons)

Only diamond rings may be made online by yourself. Other jewelry varieties must be developed by contacting Clean Origin’s (awesome) customer service.
Some pre-set jewelry has less than perfect diamond quality (so choose your own).
More information on their long-term viability would be beneficial.
Their showroom is only in Dallas, Texas.

What we like about Vrai (pros)

Vrai’s diamonds are Diamond Foundry’s 100 percent sustainable zero-emission diamonds.
Vrai is committed to offering only lab-grown diamonds, which are the most ethical diamonds available.
Stunning jewelry designs that go above and beyond what you’ll find anywhere else.
Vrai diamonds come with 360-degree videos so you can study them up close, as well as extensive diamond statistics.
Vrai’s diamond jewelry is made using recycled precious metals.
The website is easy to use and browse, and you can easily create your own engagement ring.
Vrai has a fantastic customer team who are also really nice and helpful.
They have several showroom locations across California, China, and Spain.
While diamonds are not graded by an independent laboratory, their diamond quality is typically quite excellent.
All of their shipping boxes are produced from post-consumer recycled materials.
A free lifetime manufacturer’s warranty is also included.

What we don’t like about Vrai

Vrai’s diamonds are not graded by independent laboratories.
You may only make your own engagement ring, not other jewelry.
Prices are higher than Ritani, Clean Origin, and Brilliant Earth, which all have lower prices (though to some extent justified).
Vrai’s recycling fee of $200 is a little expensive.
Overnight or express delivery is not included as standard.

Summary of Clean Origin vs. Vrai

Which is best: Vrai or Clean Origin? It depends on your individual needs and preferences. If you’re looking for high-quality, reasonably priced lab-grown diamonds, both Clean Origin and Vrai are excellent options.

Clean Origin is likely to be the better option if you are focused on the diamond and want to get the best possible lab diamond quality and the absolute best price. Clean Origin is also the best choice if examining the diamond is important (it should be) and if you want to be sure of the diamond quality since their diamonds are all graded by independent diamond institutes.

Vrai is the better choice if you’re looking for ready-to-ship jewelry and if the jewelry design is more significant than the diamond itself. Vrai features a diverse and one-of-a-kind collection of earrings, bracelets, rings, and other unique pieces that you won’t find anywhere else.

In addition, compared to other diamond dealers, Vrai provides a more contemporary and edgy assortment of lab-grown diamond jewelry, which you can read more about in our detailed Vrai review.

Clean Origin, on the other hand, is the perfect choice if you know exactly what you’re looking for and are ready to find the rock. Clean Origin has the largest collection of loose lab diamonds at the absolute best prices.

Is Clean Origin better than Vrai?

Clean Origin and Vrai are both leading lab-grown diamond jewelers. We have rated both highly in our reviews, and in this comparison, you can read which one is better for you. Clean Origin is better than Vrai if you are focused on getting the best quality and best-priced diamonds and choosing your own diamonds. Vrai is better than Clean Origin if you are looking for unique ready-made, contemporary, and unique jewelry with slightly more expensive but excellent quality lab diamonds.

More diamond seller comparisons and reviews

At we review all the best (and sometimes not-so-great) lab-grown diamond jewelers to help you decide where to buy your next lab diamond jewelry. We also compare diamond sellers in our vs. reviews to help you decide between specific jewelers.

Read our review of Clean Origin vs. With Clarity to see if With Clarity is better than Clean Origin. And learn if Brilliant Earth’s sustainable approach is a match for Vrai and which you should pick in our Vrai vs. Brilliant Earth comparison.

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Rolf Hartmann
Rolf Hartmann

Rolf Hartmann has decades of experience in the jewelry industry. He knows everything you need to know to find the perfect diamond. He's an expert in lab-grown diamonds and has followed the exciting development of lab diamonds from industrial usage to the incredible gemstone quality that lab-grown diamonds are today. Rolf guides you to find the right diamond at the best possible price and expertly and transparently reviews all lab-grown diamond sellers.

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