Where should you buy?
Compare our recommended jewelers by price, jewelry design, service, and what we learned from our purchases.
Compare jewelersIndependent diamond guidance since 2020
We buy jewelry, compare real prices, and follow retailers over time—so you can spend with more confidence and fewer surprises.
FirsthandSeller and product experience
Price-awareLike-for-like market comparisons
IndependentVerdicts before commissions
A clearer way to choose
Buying a diamond gets easier when the next question is clear. Choose the path that matches what you need to decide now.
Compare our recommended jewelers by price, jewelry design, service, and what we learned from our purchases.
Compare jewelersChoose a carat weight and compare prices for similar diamonds. See what costs extra and where you can save.
Check diamond pricesFive practical steps to choosing your diamond, checking the details, and buying with confidence.
Read the buying guideOffers from the jewelers we cover
EARLY HOLIDAY SALE – 30% OFF
Code: EARLY30 · Ends Nov 17, 2026, 4:59 AM UTCUp to 50% Off the James Allen Collection
Ends Nov 18, 2026Receive 1/4 Carat Lab Diamond Stud Earrings with Purchase Over $1,000.
Code: STUDS · Purchase over $1,000 · Ends Nov 13, 2026WELCOME Discount Code
Welcome offer · Code: WELCOME · Purchase of $1,000 or moreWelcome Offer - 10% Off Your First Purchase of $1,000.00
Welcome offer · Purchase of $1,000 or moreExtra 20% Off Select Clearance Jewelry for Holiday Gifting
Ends Nov 10, 2026One offer per jeweler. Check eligibility and terms at the seller. We may earn a commission from our links.
Jeweler reviews
There is no universal winner. Ritani leads on value; the others earn their place for service, design, showrooms, or a particularly strong buying experience.

4.7/5★★★★★
Best overall value
Read our review
4.6/5★★★★★
Best all-round experience
Read our review
4.5/5★★★★★
Best for design and jewelry
Read our review
4.5/5★★★★★
Best premium showroom option
Read our review
4.5/5★★★★★
Best ring-builder test
Read our reviewWhy LabGrownCarats exists
In 2020, founder Klaus Thorup was looking for diamond earrings for his wife and discovered lab-grown diamonds. Good buying information was surprisingly hard to find, so he learned the subject, bought and returned products, spoke with retailers, and wrote the guides he wished had existed.
We still update the site the same way: keep what real research taught us, test what has changed, and explain the trade-offs in plain language.
More about usThe LabGrownCarats standard