Friendly Diamonds Review (2022)
- Easy, transparent buying
- Support by certified gemologists
- Great services
- Decent prices
- Fully focused on lab-grown diamonds
- Prices a little higher than Clean Origin and Ritani
- Smallish inventory
- Limited return period (30 days)
- Features and inspection not as advanced as some competitors
Summary of Friendly Diamonds Review
Friendly Diamonds is a newcomer in the lab-grown diamond world. However, that does not mean that they are not an excellent option for your lab-grown diamond needs. They specialize in lab diamonds and primarily focus on engagement rings but also offer earrings and other pieces of lab diamond jewelry and loose stones.
Our Friend Diamonds review finds that Friendly Diamonds provides excellent service, fair prices, a limited but high-quality selection of lab-grown diamonds, and an easy buying process. In addition, they offer expert gemologist guidance, and you can book appointments on their site.
However, we would have like to see more advanced and in-depth diamond inspection features such as HD images and HD video for all diamonds. Nevertheless, they make certificates readily available which is excellent and partly makes up for the lack of inspection. In addition, they have a considerable selection of GIA-certified lab diamonds in their inventory, which is a plus for anyone who prefers diamonds graded by the most well-known institute in the world.
Their selection is also somewhat limited compared to market leaders such as Clean Origin, James Allen, Brilliant Earth, and Ritani. We would also like to see them list their address on their site for added trustworthiness, but their support is pretty responsive.
That said, Friendly Diamonds still offers an excellent assisted diamond shopping experience, their prices are reasonable. If you find the perfect lab diamond in their inventory, we will not hesitate to recommend them. For this, we award them 3.9 very respectable stars out of 5.
3 diamond jewelers we like better than Friendly Diamonds
To learn more, keep reading our Friendly Diamonds review.
- Who are Friendly Diamonds?
- Lab-grown diamonds only
- Friendly Diamonds lab-grown diamond selection
- Friendly Diamonds buying process
- Friendly Diamonds inspection
- Friendly Diamonds lab-grown diamond and jewelry prices
- Friendly Diamonds shipping and returns
- Friendly Diamonds Review Verdict
- Don’t just take our word for it
Who are Friendly Diamonds?
Friendly Diamonds started their journey selling mined diamonds and focusing on B2B sales to completely changing course and selling environmentally-friendly lab-grown diamonds to consumers. Great choice. While they might be relatively new to selling lab-created diamonds to consumers, the people behind Friendly Diamonds are not newcomers to the diamond industry and seasoned experts.
Friendly Diamonds’ audience targeting slightly varies from the mainstream diamond sellers. It is, perhaps, closer to that of LightBox Jewelry. Luckily, Friendly Diamonds does a much better job at selling lab-grown diamonds than Lightbox does.
One of the ways that this shows, is that they are not limiting themselves to their website as the only sales channel. Like New World Diamonds, Grown Brilliance, and Best Brilliance, they also sell through Etsy and Amazon. And there’s absolutely nothing wrong with that, but you would probably not see DeBeers selling directly on Amazon (but maybe LightBox will one day). In fact, we applaud them for expanding access to high-quality lab diamonds to new audiences and channels.
Lab-grown diamonds only
Friendly Diamonds only sells lab-grown diamonds. They do this because they believe in the environmental and social benefits. So do we. They are committed to doing better than the traditional diamond industry and giving consumers a better and more conscious choice.
Being solely focused on lab-created diamonds allows them to gain expertise with and source the best lab diamonds. Their customer service and gemologist guidance reflect this deep knowledge, and anyone new to lab diamonds can confidently shop at Friendly Diamonds.
We would have liked to see Friendly Diamonds dedicate more resources to lab-created diamond information and education. However, we do appreciate that they have invested in educating consumers about the false promise of conflict-free diamonds and the societal impact of mining.
Next in our Friendly Diamonds review, we examine if their focus on lab-created diamonds is mirrored in their inventory.
Friendly Diamonds lab-grown diamond selection
As mentioned earlier in our Friendly Diamonds review, they focus 100% on lab-created diamonds. Their selection, however, is somewhat limited compared to the market leaders such as Ritani, James Allen, and Clean Origin. For example, searching for our reference diamond, we had to expand our criteria and only found three fitting diamonds. That’s compared to 59 when we recently searched Ritani using the stricter criteria.
While the inventory might be a little smaller than at other sellers, we did find that the lab-grown diamonds they offered often were of high quality. So it’s definitely worthwhile searching their inventory. And as you can read on our conclusion to our Friendly Diamond review, we do recommend buying from them – if you can find a diamond that fits your needs (more on how to find the perfect diamond in our easy buying guide).
All stones at Friendly Diamonds are certified by reputable grading institutes, primarily by IGI (the leading lab-grown diamond grading institute). However, what sets Friendly Diamonds apart is that they also feature a decent amount of lab-grown diamonds graded by GIA, which is the most well-known grading institute worldwide (and the inventor of the diamonds 4Cs).
So if you have a preference for GIA-graded diamonds, a good place to look is Friendly Diamonds. However, note that GIA-graded diamonds are typically more expensive (but it doesn’t make them better).
Friendly Diamonds buying process
The next step of our Friendly Diamonds review is an assessment of the buying experience.
The buying process at Friendly Diamonds is pretty straightforward. You either pick a ready-to-ship jewelry piece or start by choosing a setting or a loose diamond. We like the flexibility and the easy steps, which are guided by relevant diamond information and educational sections. This helps buyers with less knowledge about the diamond appraisal process.
However, we strongly encourage shoppers to first educate themselves on lab-grown diamonds and on how to pick the perfect lab diamond. Luckily, we’ve written an easy-to-follow lab-grown diamond buying guide.
Friendly Diamonds also offers consultations with a gemologist through virtual appoints that you can schedule on their website. Other sellers, like James Allen, have gemologists on call but the booking system is pretty handy and it’s not a problem to find available time slots.
Friendly Diamonds inspection
The gemologist consultation is a great offer and they are highly professional and are capable of guiding you. However, venturing out to find and inspect available diamonds on your own is another matter.
Once you have narrowed down your search and you want to inspect your diamond candidates in detail, Friendly Diamonds gives you access to 1-2 images, 360-degree video inspection, the diamond dimensions, and characteristics (the 4Cs), as well as access to the diamond certificate.
This is pretty standard for the better diamond sellers and, in some cases, will be sufficient. But if you need to dig a little deeper (which we recommend you do), you’ll not have access to HD video or images. And that’s a shame. Jewelers such as Clean Origin and, in particular, marketing-leading James Allen do offer this and if you really want to do your homework, you should study hi-res imaging and video.
You may be able to request HD images like you can when shopping at Ritani, but ideally, these would be readily available and coupled with direct access to the certificates of every diamond, Friendly Diamonds still offers a fair opportunity to carry out research.
Friendly Diamonds lab-grown diamond and jewelry prices
The lab-grown diamond prices at Friendly Diamonds are generally higher than what the price leaders Clean Origin, Brilliant Earth, and Ritani offer. However, they are comparable to what James Allen offers – so still great prices, just not as low as some competitors.
While James Allen’s higher prices are justified by a superior buying experience and lab diamond inspection features, Friendly Diamonds lack the same advanced capabilities. That said, their prices are still very reasonable and much lower than what you would expect to find in a traditional jeweler and even many other online stores.
Friendly Diamonds shipping and returns
Friendly Diamonds offers free shipping on all US orders (international shipping costs are added). Shipping is fully insured, so you don’t have to worry about lost parcels. They use UPS, FedEx, and USPS to deliver – the quality of each may vary in your area (in New York City, we would not feel confident having USPS deliver precious cargo such as diamonds).
Returns are similarly free but unlike some of their competitors, Friendly Diamonds does not send you a return label and you have to make your own arrangements (they’ll reimburse you). Again, this is perhaps not atypical of a newer company but we would expect a high-end diamond seller to ensure a seamless and smooth return process.
Returns are free for up to 30 days, which is pretty standard but nowhere near Clean Origin’s generous 100-day period.
Friendly Diamonds Review Verdict
Throughout our Friendly Diamonds review, we have been both positively surprised and spotted some gaps. Friendly Diamonds is a newcomer, and it shows a little. The logistics, website, features, etc., are not as mature and advanced as what competitors like Ritani, Brilliant Earth, James Allen, and Clean Origin offer. We would also like to see them list their address for increased trustworthiness.
However, Friendly Diamonds offers more features than your average diamond seller, even compared with most online sellers. We do appreciate that they have 360-degree videos and access to the diamond certificates.
We like that they are dedicated to lab-grown diamonds and the expertise that comes with the focus on lab-created stones. In addition, they are strong advocates for the lab-grown choice that is friendlier to the environment and society that mined diamonds are. Expanding access to lab-grown diamonds to new buying platforms such as Etsy and Amazon, we have seen New World Diamonds, Grown Brilliance, and Best Brilliance do, is also a plus.
While we applaud them in our Friendly Diamonds review for their dedication to lab-created diamonds, their inventory is somewhat smaller than you would expect. Luckily, the lab-grown diamonds they do have available are of high quality, including GIA-graded lab-created diamonds (which you don’t find everywhere).
Prices run higher than price-leaders Ritani, Brilliant Earth, and Clean Origin and are closer to those offered by James Allen – but without the added features. However, they are still very reasonable and better than the average diamond jeweler and most online sellers.
So if you do happen to find the perfect diamond at Friendly Diamonds, then we won’t hesitate to recommend that you buy it from them. But the selection is a little limited so odds are that you’ll have to look at other sellers’ inventory too (we always recommend that anyway).
If you don’t find what you’re looking for, we recommend you also try out Clean Origin, James Allen, Brilliant Earth, With Clarity, and Ritani for their extensive inventories and superior service and support. You can read more about them and other sellers in our lab-grown diamond seller reviews section.
Don’t just take our word for it
Friendly Diamonds not only sells through their website but also various platforms. Shoppers on Etsy agree with the favorable rating of our Friendly Diamonds review, even if they’re a little more enthusiastic than us.