Grown Brilliance vs. Jared Jewelry – Where Should You Buy in 2023?

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If you’re looking for diamonds or diamond jewelry, particularly the more affordable and superior lab-grown diamonds, you’ve probably heard of Grown Brilliance. You may also know that Jared Jewelry now offers lab-created diamonds. This comparison of Grown Brilliance vs. Jared Jewelry aims to assist you in determining which one is the better option for your next diamond purchase.

Both Grown Brilliance and Jared are well-established jewelry retailers, with Jared having a stronger physical presence compared to Grown Brilliance. Jared operates both online and offline, while Grown Brilliance mainly focuses on online diamond shopping and currently operates only four physical stores. This distinction is important, as we will explore later in our comparison of Grown Brilliance versus Jared Jewelry.

In our assessment of Jared Jewelry, we discovered that they outperform competitors such as Kay Jewelers, Helzberg Diamonds, Zales, and Diamonds Direct. However, when compared to top online diamond retailers like Ritani, Clean Origin, and James Allen, Jared falls short. Let’s now examine whether Jared Jewelry can compete against another highly-ranked jeweler, Grown Brilliance.

Based on our deep expertise in reviewing diamond jewelers, we will perform an in-depth comparison of Grown Brilliance and Jared Jewelry, taking into account factors such as diamond variety, cost, quality, and overall shopping experience. Once we have assessed the pros and cons of each, we will offer our recommendation on the best place to purchase diamonds.

Keep reading to learn if Grown Brilliance or Jared Jewelry is the best choice for your next diamond jewelry purchase.

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A quick comparison of Grown Brilliance vs. Jared Jewelry

Introduction to Grown Brilliance

Grown Brilliance's showroom which we compare in our Grown Brilliance vs. Jared review.

Grown Brilliance started as an Amazon-first brand and has now become an online diamond jeweler offering premium features. They revamped their site and now compete with leading lab diamond sellers, such as James AllenClean OriginRitani, and Brilliant Earth.

The key team behind the brand has years of expertise in the diamond and luxury product industry. Founded by a third-generation jeweler Akshie Jhaver, Grown Brilliance is owned by a group of investors called AJS Creations LLC.

Learn more in our thorough Grown Brilliance review.

Introduction to Jared Jewelry

Grown Brilliance vs. Jared Jewelry comparison: Jared introduction.

Jared Jewelry has a long and impressive history that dates back to 1910 when Henry Shaw founded Sterling Jewelers. Since then, it has grown through strategic acquisitions to become one of the leading jewelry brands in the United States. In 1987, Signet, the world’s largest jewelry retailer, acquired Sterling Jewelers and has since added other prominent jewelry brands like Zale Corporation, James Allen, and Blue Nile to its portfolio.

Jared is a reputable diamond jewelry brand that distinguishes itself from other Sterling brands. Unlike mall-based stores, Jared provides an elegant shopping experience with high-end and pricey products. Nonetheless, the company has faced controversies in the past, including an alleged discrimination case that resulted in a class-action lawsuit and another incident where customers felt pressured into buying services.

Learn more in our in-depth Jared Jewelry review

Grown Brilliance vs. Jared Jewelry: Lab-grown diamond selection

To compare the diamond and jewelry selections of Grown Brilliance and Jared Jewelry, we will first review Grown Brilliance’s inventory, followed by Jared Jewelry’s, and then make a comparison.

Grown Brilliance diamond quality and inventory

At Grown Brilliance, you’ll find an extensive selection of high-quality lab-grown diamonds in various shapes, sizes, and grades. Their inventory features around 91,000 loose round diamonds. When we searched for our reference diamond (as described below), we found 54 matches, and nearly all of them were exceptional in quality.

Our reference diamond is a round brilliant-cut lab-created diamond between 0.93-1.07 carats. The reference diamond clarity is in the range VS1 to VS2 and with a diamond color grade of I or J. The lab diamond cut grade is always the highest (excellent or ideal).

Grown Brilliance also has a large selection of so-called pre-set jewelry designs, in which you don’t decide on the specific diamond, but the jeweler guarantees a certain quality (often a range). While we always recommend that shoppers customize by picking their own diamonds from the loose diamond inventory, at Grown Brilliance, the quality is excellent, bar a few instances.

The selection of design jewelry with pre-set diamonds is extremely impressive. They range from traditional designs to unique and stunning pieces, including designer collaborations and their super premium collection.

Jared Jewelry diamond quality and inventory

Surprisingly, Jared also offers a large selection of diamonds. Our review of Jared Jewelry reveals that their loose diamond collection is sourced from the same platform as the well-known James Allen, and while the inventory is smaller, it’s still decent.

However, if you’re looking for diamond jewelry, consider James Allen instead. They have an impressive inventory of 11,639 lab diamonds. In comparison, Jared Jewelry only has 5,294 lab diamonds with the same minimum standards of excellent/ideal cut, J color, and VS clarity listed. James Allen is one of our most highly-rated diamond jewelers, far better than Jared Jewelry (see how much in our James Allen vs. Jared Jewelry review).

In our Clean Origin vs. Jared Jewelry review, we have found that Jared has much fewer diamonds available than Ritani.

When it comes to diamond inventory, Jared and Grown Brilliance have some similarities. Both Grown Brilliance Jared Jewelry skews towards higher diamond color grades. Jared, like its Signet-fellow James Allen, starts at higher minimum grades.

But, while Grown Brilliance has a large selection of I and H-graded diamonds, diamonds at Jared Jewelry tend to start even higher. Jared offers many options for D and E grades. However, these diamonds are much more expensive, and we generally advise against overspending on these color grades.

It’s unfortunate that Jared doesn’t offer lower color grades, which may offer the best diamond deals. That is because the best values are often found

Thus, while Jared offers a broad selection of high-color grade diamonds, Grown Brilliance has a much broader and more extensive selection of diamonds. And cheaper, as we’ll learn a little later in our Grown Brilliance vs. Jared review.

Grown Brilliance vs. Jared Jewelry: Price comparison

In this part of our Grown Brilliance vs. Jared Jewelry comparison, we will compare diamond prices of both brands, beginning with Grown Brilliance.

Grown Brilliance diamond prices

Grown Brilliance has some of the most reasonable and competitive prices for loose lab-grown diamonds on the market. Grown Brilliance is comparable to Ritani in price (see our Ritani review). As a result, when you shop at Grown Brilliance, you’ll get a great deal!

Grown Brilliance’s prices ranged from $800 to $1,170 compared to our reference diamond. According to our comparisons with other diamond jewelers, these are among the most affordable lab-grown diamonds we’ve seen anywhere.

The pre-set diamond jewelry from Grown Brilliance is very cheap, too. Their 1/2 carat (tw.) solitaire pendant, for example, costs $695, which is less than at Ritani ($900) or James Allen ($950) using a similar-sized but better-cut graded diamond.

Rather than buying a pre-made diamond jewelry piece, we strongly advise you to create your own by selecting your own diamond. Doing it this way will give you a much better diamond. Grown Brilliance is a great place to make your own jewelry.

Jared Jewelry diamond prices

We will again use our reference diamond to compare the prices of Grown Brilliance and Jared Jewelry.

Jared Jewelry sells 1-carat lab diamonds for between $1,470 and $2,670. However, our research suggests that the lower-priced options’ diamond clarity may be lower than their grade suggests.

When assessing the selection of loose diamonds, it appears that the lowest price for a 1-carat lab diamond with acceptable diamond clarity at Jared is around $1,800. However, Clean Origin, Ritani, and With Clarity provide top-notch 1-carat lab diamonds for under $1000, while James Allen and Brilliant Earth offer exceptional 1-carat lab diamonds starting at $1000.

So compared with our recommended best places to purchase lab diamonds, Jared’s prices are significantly higher. However, they are not as excessive as those of mall jewelers like Diamonds Direct or Zales, who charge much more.

Grown Brilliance vs. Jared Jewelry price summary

After comparing diamond prices at Grown Brilliance and Jared Jewelry, we discovered that Grown Brilliance’s are among the lowest we’ve seen, often on par with, and in some cases lower than, those at Ritani and Clean Origin. And definitely much lower than at Jared.

While the prices at Jared Jewelry are higher than what we’ve found at our top-rated diamond jewelers, they are still reasonably priced compared to other mall jewelers. However, when it comes to online jewelers, we prefer Grown Brilliance over Jared Jewelry.

Grown Brilliance vs. Jared Jewelry: Our Shopping Experience

The shopping experience and the ability to inspect prospective diamonds are important factors to consider when purchasing a diamond. In this comparison, we will analyze and compare the purchasing experiences at Grown Brilliance vs. Jared Jewelry. We have done this by shopping at both Grown Brilliance and Jared Jewelry, and experienced all parts of the buying process, from analyzing diamonds to buying jewelry and querying customer support.

The Grown Brilliance shopping experience

We have found that Grown Brilliance has a user-friendly website and provides a simple, hassle-free purchasing experience. You can view 360-degree high-definition videos and images of almost all diamonds, plus all relevant diamond data for their full inventory. Grading reports are, unfortunately, not directly available to download. However, you can obtain them but contacting the Grown Brilliance customer support.

We found the process to be a bit of a hassle, and this is our biggest gripe with Grown Brilliance. That said, all diamonds are graded independently, and grading reports are available. You just have to be patient.

Luckily, Grown Brilliance gives you access to expert assistance through email, phone, and live chat with their customer service and diamond experts. This is not only useful for getting diamond certificates but also for buying advice and getting answers to all your potential questions.

The customer support is knowledgeable and helpful, but unlike at James Allen, Clean Origin, and Ritani, you won’t always get in contact with a diamond expert or gemologist. Our experience with customer support is good, but we have run into a few representatives, who were less experienced. We recommend instead setting up a virtual appointment to speak to one of Grown Brilliance’s experts.

Grown Brilliance’s website is, however, excellent, easy to navigate, and well-designed. The online shopping experience is fantastic, particularly when it comes to designing diamond rings. This is an area where Grown Brilliance even beats the best, James Allen, and why we have crowned Grown Brilliance the best place to buy diamond engagement rings.

We also found that shopping for other diamond jewelry was a great experience. The images and videos at Grown Brilliance are very high-quality, all information is readily available, and we felt confident shopping at Grown Brilliance.

All in all, despite the lack of downloadable diamond certificates, we found that the shopping experience at Grown Brilliance was outstanding.

Next, let’s compare Jared’s diamond-buying experience with Grown Brilliance.

The Jared Jewelry shopping experience

When comparing the shopping experiences of Jared Jewelry and Grown Brilliance, it’s important to note that Grown Brilliance is primarily an online retailer, whereas Jared is mostly a physical diamond retailer.

Jared has established itself as a premium alternative to mall jewelry stores and differentiates itself from sister Signet brands like Kay, Zales, and the new addition Diamonds Direct. When you walk into a Jared store, you’ll notice the more upscale feel of the shopping experience.

We highly recommend shopping for diamonds online. This is because online shopping offers many benefits, such as competitive pricing and a better shopping experience. You can easily compare thousands of diamonds from the comfort of your home and view diamond grading reports and high-quality images. Some online diamond jewelers, like Grown Brilliance above and James Allen, even allow you to preview how a specific diamond will look in different settings.

Best of all, you won’t have to deal with any pushy salespeople.

The shopping experience at Jared Jewelry can, unfortunately, be inconsistent. When it comes to shopping for loose diamonds, it’s comparable to James Allen, as mentioned earlier in our Jared vs. Grown Brilliance comparison. However, the inventory is limited, and prices are higher. Nevertheless, despite missing some of the features offered by James Allen, the overall shopping experience is satisfactory.

The online platform not only helps you find loose lab diamonds but also enables you to design your own diamond ring. The selection of ring settings is quite extensive, allowing you to pair the perfect ring design with the ideal diamond. However, unlike James Allen’s advanced ring designer tool, you can only see the ring with a standard diamond image.

Jared Jewelry’s platform and user interface for pre-set diamond jewelry is the same as that of Kay and Zales. Unfortunately, it appears to be an outdated design from a decade ago. Moreover, the functionalities are limited, the details are insufficient, and the options are few. So, if you want to personalize something other than a diamond engagement ring, your choices are limited. Although Jared Jewelry sells loose diamonds, the selection is restricted to specific price ranges that lack critical information about the diamond’s quality.

Grown Brilliance vs. Jared Jewelry shopping experience summary

The comparison of our shopping experiences at Grown Brilliance and Jared Jewelry revealed that Grown Brilliance outperforms Jared Jewelry in all areas, including customizing jewelry, purchasing loose diamonds, and finding pre-set jewelry. Although the experience of shopping for loose diamonds and customizing rings at Jared Jewelry was satisfactory, shopping for anything else was disappointing. On the other hand, Grown Brilliance exceeded all expectations, bar the lack of online certificates.

Grown Brilliance vs. Jared Jewelry: Sustainability

In our in-depth Grown Brilliance review, we discovered that although Grown Brilliance has an impressive sustainability profile, Brilliant Earth, Vrai, and Pandora are leaders in the realm of sustainable and ethical diamond retail.

However, we have yet to compare Grown Brilliance with Jared Jewelry. So, in the following paragraphs, we will compare Grown Brilliance and Jared Jewelry to determine which of the two provides the most sustainable diamond options.

Grown Brilliance sustainability

Grown Brilliance is a company that exclusively offers lab-grown diamonds due to its belief in the environmental and social benefits of this sustainable alternative. We admire their outspoken commitment to doing better than the traditional diamond industry and providing consumers with a more conscious choice.

Not only do they sell lab-grown diamonds, which are both environmentally friendly and sustainable, but they also take additional measures to ensure sustainability. They follow in the footsteps of companies such as Brilliant Earth and Vrai by going the extra mile to be as eco-friendly as possible. One example of this is their use of recycled materials in their updated jewelry boxes.

Jared Jewelry sustainability

When comparing Grown Brilliance and Jared Jewelry, it is evident that Jared’s content does not emphasize diamond sustainability. Although Jared briefly mentions sustainable and conflict-free sourcing on their website, they seem to give little importance to it and provide minimal information.

According to Jared, Signet has signed several protocols to address sustainability concerns, but some experts argue that these protocols have limitations. On the other hand, Grown Brilliance gives priority to sustainability. They promote lab-grown diamonds, which are a more sustainable diamond option, and strive to adopt sustainable practices in their sourcing and packaging processes.

Therefore, Grown Brilliance excels over Jared Jewelry in terms of sustainability.

Grown Brilliance vs. Jared Jewelry: Shipping and Returns

Grown Brilliance offers free shipping on all orders and uses FedEx 2-Day delivery which is fully insured to ensure that customers don’t have to worry about lost parcels. However, please note that shipping may vary if you shop at Amazon.

The company also offers a generous 45-day return period for unworn jewelry at no additional cost. You can simply contact their customer service, and they will send you a return label. This return policy is better than most places where the standard is 30 days. Even though it’s not comparable to Clean Origin’s 100-day return period, it’s still a pretty gracious policy.

Jared Jewelry, on the other hand, provides a standard 30-day return policy which includes free return shipping. Although this is expected in the industry, Jared Jewelry stands out from other mall-favorite peers. However, Grown Brilliance outshines both with an impressive 100-day return period.

Grown Brilliance vs. Jared Jewelry: Pros and Cons

We have compared Jared Jewelry and Grown Brilliance to help you make an informed decision, weighing their pros and cons below.

Pros of Grown Brilliance

Low and highly competitive prices
The best ring design tool available in the market
A 45-day return period
Customization on all their jewelry with any loose diamond
Devoted to social and environmental sustainability

Cons of Grown Brilliance

No direct access to certificates, but they can be requested
The designer tool is limited to rings, but they do have a Truly Custom collection
In some cases, the diamond cut grade is pre-set to only Very Good
Delivery is sometimes slow or delayed.

Pros of Jared Jewelry

200+ physical stores in almost any mall across America.
A decent inventory of diamonds
Jared uses the same platform for loose diamond search as James Allen
Great selection of diamond jewelry designs and some customization

Cons of Jared Jewelry

Falls short compared to online jewelers
Prices are higher than our recommended jewelers
Some diamonds have lower clarity than expected from their diamond grade
Pre-set diamond jewelry quality is uncertain
Overnight or express delivery is not standard
Lack of emphasis on sustainability

Summary Grown Brilliance vs. Jared Jewelry Comparison

We have compared the two well-known diamond jewelers, Grown Brilliance and Jared Jewelry. We have spent countless hours analyzing each, comparing factors such as their diamond and jewelry inventory, prices, shopping experience, sustainability profile, shipping and return policies, and more.

Grown Brilliance is a lab-grown diamond jewelry brand that specializes in sustainable diamonds. They offer loose lab-created diamonds, engagement rings, and fine diamond jewelry. They have a wide selection of fine jewelry and exclusive designs, such as their exclusive collaboration with designer Badgley Mischka. Grown Brilliance is dedicated to social and environmental sustainability.

Jared Jewelry is a traditional diamond jewelry brand that offers a wide range of diamond jewelry, including engagement rings, wedding bands, and fashion jewelry. They also offer services such as custom design and repair services.

Based on our in-depth comparison between Grown Brilliance and Jared Jewelry, it is clear that Grown Brilliance is a better choice for those looking to buy diamonds and jewelry. Grown Brilliance offers a wider selection of sustainable diamonds and fine jewelry than Jared Jewelry.

Grown Brilliance also has exclusive designs that are not available elsewhere. Additionally, Grown Brilliance is committed to social and environmental sustainability, making it an ethical choice for consumers who care about these issues.

But perhaps most importantly, the prices at Grown Brilliance are far lower than what Jared Jewelry offers. In fact, Grown Brilliance has some of the lowest prices on diamonds, as our diamond price comparisons show (see for example prices for 1-carat lab diamonds).

Concluding our honest expert opinion on Grown Brilliance vs. Jared Jewerlry, we highly recommend shopping at Grown Brilliance. We only recommend Jared Jewelry if you are determined to shop at a mall jeweler. In this category, Jared is the winner. But in every other aspect, Grown Brilliance outshines Jared Jewelry.

We do recommend that you always shop around and compare prices and diamond selections. That’s why we would also consider one of the other best diamond retailers online. Other than Grown Brilliance, these include:

More diamond seller comparisons and reviews

At, we review diamond sellers with a particular focus on lab-created diamonds. We want to help you get the best places to purchase diamond jewelry and the perfect lab-grown diamond. We compare diamond sellers in our vs. reviews to help you decide between specific jewelers – should you be in doubt.

Rolf Hartmann, your lab-grown diamond expert
Grown Brilliance vs. Jared Jewelry Review by Rolf Hartmann

Rolf Hartmann

Rolf Hartmann has decades of experience in the jewelry industry. He knows everything you need to know to find the perfect diamond. He’s an expert in lab-grown diamonds and has followed the exciting development of lab diamonds from industrial usage to the incredible gemstone quality that lab-grown diamonds are today. Rolf guides you to find the right diamond at the best possible price and expertly and transparently reviews all lab-grown diamond sellers.

Rolf Hartmann

Your lab-grown diamond expert

Our Editorial Review Process

At LabGrownCarats, we strive to help our readers find the perfect lab-grown diamond at the best possible price. We provide valuable resources such as educational guides, price analyses, product recommendations, and candid and thorough reviews of lab-grown diamond jewelers.

Our reviews are unbiased and not influenced by monetary or commercial considerations. We do not accept money for editorial content. We do not accept payment for editorial content and decline most requests for partnerships and paid content proposals. We only collaborate with a select few lab diamond jewelers that we wholeheartedly endorse.

Our stringent review process adheres to strict guidelines and evaluates all lab diamond jewelers under the same rigorous criteria. As a result, all of our reviews cover critical aspects, even those of the highest-rated jewelers. We recommend several lab diamond jewelers, but each for specific reasons. In our expert reviews and when suggesting the best places to buy lab-grown diamonds, we explain why we suggest a particular jeweler and what you should think about before making a purchase. This way, you can find the lab-grown diamond jeweler that is right for you. But make sure to shop around and compare lab diamond prices.

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