Ritani Review: What You Need to Know in 2024


USD 150









People & Planet



  • Lowest diamond prices
  • Transparent pricing
  • Extensive customization options
  • Excellent customer service
  • Great shopping experience


  • Return and exchange period could be longer
  • A few diamonds do not have 360-degree views
  • Fewer unique jewelry designs than some places

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Welcome to our in-depth review of Ritani, a well-known diamond jeweler known for its exceptional quality and low diamond prices. In this review, we’ll evaluate Ritani’s pricing, diamond quality, inventory, shopping experience, and customer service. We’ll also compare Ritani to other leading jewelers to provide a comprehensive perspective.

We’ll learn whether Ritani is still the cheapest place to buy lab-grown diamonds in 2024. Join us as we delve into Ritani’s offerings to help you make informed decisions when it comes to buying diamonds and diamond jewelry.

Summary of Our Ritani Review

Our review awards Ritani our highest rating due to its exceptionally low and transparent prices, the vast inventory of diamonds and jewelry, excellent craftsmanship and quality, great shopping experience, and help and expert customer service.

Another feature that makes Ritani stand out from its peers is how it successfully has married online and offline diamond shopping. Ritani calls this their “clicks and bricks service”. They combine the benefits of shopping online on their website with the option of sending the jewelry to a local jeweler. There, you can preview the final product. If you like it, you can purchase it right there and then. If not, you can walk away and not buy it—no strings attached.

Ritani offers the largest selection of diamonds that we have found. They carry diamonds in all shapes and all the most popular fancy lab diamond colors. And if the choices are too overwhelming, Ritani will recommend which diamonds to pick. They even suggest better alternatives when they are lower-priced!

Our Bottom-Line Verdict of Ritani

In summary, we find that Ritani is one of the best places to buy lab-grown diamonds and one of the top places for lab-grown diamond engagement rings. That’s why our Ritani review rewards them with our maximum rating of 5 out of 5 stars. Ritani excels due to its outstanding service, the ability to see your diamond in a store, unparalleled low prices, and a massive selection of lab-grown diamonds!

The diamond ring box we received when we did a test buy for our Ritani review.

What do you think about Ritani?

Unveiling Ritani’s Company History

We’ll kick off our review of Ritani by digging into the company’s history. However, the history of Ritani is a little messy. Ritani was founded in 1999 by Harout Aghjayan. Some years later, Ritani partnered with the jewelry magnates of the Julius Klein family, taking investments to develop the company further. The Julius Klein Group is a massive player in wholesale diamonds and jewelry.

A lab-grown diamond ring in a box that we shopped while reviewing Ritani.

Harout stayed as CEO until 2008/9, when he was ousted, and the Klein family took over the Ritani company. From 2009 to this day, the CEO has been Joel Klein.

Oddly, this history seems to have been buried, and most accounts of the Ritani story omit the story’s first or second half. Nevertheless, it did require a bit of investigation to get to the bottom of it, including reading through the legal files of a case between Harout and the Klein family (it was not a pretty breakup).

In 2012, Ritani entered the e-commerce market with a fresh capital injection. According to Crunchbase, the Julius Klein Group sold its remaining stake to Cantor Ventures for $15M in 2014. The goal was to develop the online and offline business further. Brian Watkins was brought in as CEO (coming from Blue Nile). He led the project to partner with physical jewelry stores (more on that later). He left the company in 2016, and Joel Klein and since been the CEO of Ritani.

In our Ritani review, we have uncovered the story of Ritani, including the ownership structure of the Klein family.
Joel Klein of Ritani

Where is Ritani Today?

In the past decade, Brian Watkins and Joel Klein have managed to turn Ritani into the company it is today. Exceptional customer service, the largest diamond selection, a transparent buying approach, and unbeatable diamond prices. As Joel Klein explained to Authority Magazine, it’s all about customer satisfaction.

As a result, Ritani has become one of the leading online diamond and jewelry sellers. They have successfully bridged the gap to the brick-and-mortar world of jewelry stores (more on that below). And have saved diamond shoppers thousands of dollars with their rock-bottom prices.

We’ll start our Ritani lab-grown diamond review by looking into their collaboration with physical jewelers and what that means for you as a diamond shopper.

The Fusion of Online and In-Store Shopping

As mentioned in our review of Ritani, one key feature that sets them apart from most other online jewelers is their innovative approach to partnering with offline jewelers. Ritani allows you to pick up, view, and inspect your ring at a local jewelry store with which they partner (or several participating WeWork offices).

In addition to the benefits of picking up some free-flowing kombucha at your local WeWork along with your diamonds, it makes a lot of sense to partner with jewelry stores. That allows you, as a consumer, to inspect the diamonds and your purchase while being able to ask questions (and, perhaps, borrow a loupe).

You can decide then and there if you want to keep or return your diamond. Of course, it does remove some of the convenience of shopping from your couch, but it’s a reasonable compromise. Ritani’s “clicks and bricks” approach is popular with their customers, and we, too, have found it to work really well during our review. Forbes, too, was so impressed by Ritani that they named them one of America’s Most Promising Companies, as reported by JCK and other diamond outlets.

The Benefits of Clicks and Bricks

If you value in-person customer service and the option of viewing diamond jewelry before buying but also want the convenience and broad selection of shopping online, then Ritani is the perfect match.

But even if you want to shop online only, Ritani is still a great choice. Why? Because our diamond price analysis shows that Ritani is the cheapest place to buy lab-grown diamonds. Next, in our review of Ritani, we’ll explain how they can offer such low diamond and jewelry prices.

Exploring Ritani’s Efficient Factory and Supply Chains

To explain why Ritani can offer its incredibly low diamond prices, we must first understand how they are organized and operate.

Ritani is headquartered in White Plains, NY, close enough to the diamond district of NYC but with space to build its own factory. Through well-established (family) connections in the diamond world, Ritani can lower its supply chain costs and keep most of its jewelry production in-house (diamond cutting is usually handled overseas), all to the customer’s benefit through competitive pricing.

Ritani review: Ritani's diamond factory in White Plains, NY.
From the article Go Inside the Ritani Factory by InStyle.

This also means that Ritani has better control of the production process and the quality of its products. And the quality of their products, such as settings and craftsmanship, is indeed superior to most competitors.

Additionally, this allows Ritani to offer one of the largest selections of diamonds we’ve seen. Let’s look at that next in our Ritani review.

Ritani’s Diamond and Jewelry Selection

Ritani offers a huge inventory of loose diamonds, jewelry set with gemstones, including diamonds, and jewelry that you can customize by matching loose diamonds and jewelry settings. We’ll assess all three in the following.

Diamond Selection at Ritani

Ritani sells both mined and lab-grown diamonds but features lab-created diamonds almost as prominently as its mined inventory. They also feature a learning section on lab-grown diamonds, which is informative and, unlike other places such as Zales or Kay, very honest and not trying to undermine lab diamonds, as the owners of Lightbox Jewelry do.

We would have liked Ritani to offer sustainably rated diamonds, as we saw in our Brilliant Earth review. However, lab-grown diamonds are already a much more environmentally friendly diamond choice than mined diamonds.

Some of Ritani’s offerings, such as their trade-in program, do not extend to lab-grown diamonds. Unfortunately, this is pretty common in the diamond industry since the price of lab-created diamonds is not as well-understood as mined diamond prices (which fluctuate considerably). It’s a shame, but it does not set Ritani apart from its competitors and should not be a worry.

The Largest Selection of Loose Diamonds

Ritani currently has about 207,000 mined diamonds and about 180,000 lab-grown diamonds available. Compared to most other mixed-diamond sellers, that’s a pretty good ratio (47% of their available inventory is lab-grown). Prices for lab-grown diamonds start as low as $50, but you would want to go higher than that to ensure you get a sparkling and clear diamond (more on that in the following section). Still, a lab-grown diamond for $50 is pretty wild!

In our Ritani review, we found that prices for lab-grown diamonds start as low as $50.
Prices for lab-grown diamonds start as low as $50 at Ritani

In all our lab diamond reviews, only GemsNY gets close to boasting such an extensive inventory of lab-grown diamonds. And with close to 180,000 lab-grown diamonds to choose from, you can be sure to find a diamond that fits your needs!

Ritani has almost 180,000 lab-grown diamonds to choose from, we've found in our Ritani lab diamond review.
Ritani has almost 180,000 lab-grown diamonds to choose from.

We looked up our reference diamond (0.93-1.07ct, I-J color, VS1-VS2 clarity, and ideal cut) and got 472 matches. Not all of these live up to our standards, but we were impressed with their high-quality inventory. And it’s a significantly higher number than at any other lab-grown diamond jeweler we have reviewed!

Ritani’s Jewelry Selection

Most people don’t shop for loose diamonds but plan to set them in jewelry. That’s why we have also examined Ritani’s selection of diamond jewelry, settings, and customization options.

Our review found that Ritani offers a wide selection of jewelry types, designs, metals, and price levels. While you may not find as many unique designs as at Grown Brilliance, Vrai, or Kimaï, you’ll likely find what you are looking for at Ritani.

The quality of Ritani’s settings is good. They are produced in-house, and Ritani thus controls the production quality.

You can choose either pre-set or ready-to-ship diamond jewelry, where you don’t choose the exact diamonds that are used. We normally don’t recommend that, but Ritani, unlike most other diamond jewelers, employs premium diamonds in their pre-set jewelry. That said, we would still pick the stones from their selection of loose diamonds.

Ritani’s Jewelry Customization

Customizing diamond jewelry at Ritani is fairly easy, particularly if you are shopping for diamond rings.

We tested the customization options, where you pick the diamond from their inventory of loose diamonds. The inventory, as noted above, is massive, and the prices, as we’ll examine later, are exceptional. So, it was pretty easy to find an affordable and stunning diamond to go with the ring we used for our test purchase. If in doubt, consider the diamonds that Ritani suggests. We have found that they are often very good. In fact, we bought one of the diamonds they suggested as an alternative.

The process is seamless and can be done very easily. Selecting a ring is straightforward, and you are guided through the process. At the end, you can see the final product and check out. That is when you can decide to have it shipped to your address or to one of their participating click-and-brick retailers. We had it shipped to our company address, but we have previously tested the try-before-you-buy in-store preview, and it worked really well.

To our surprise, the diamond ring arrived after just four days! In our case, the diamond was in their inventory, but in some cases, it can take longer because they source diamonds from vendors (that’s what most diamond jewelers do).

A diamond ring we purchased as part of our review of Ritani.
The diamond ring we purchased as part of our review.

How to Customize Diamond Jewelry at Ritani

You can also customize diamond earrings and pendants, and the process is just as easy. However, the designs are limited. As a test, we have previously customized a pair of diamond bezel stud earrings, which were not available for customization. However, we wanted to pick our own diamonds, so we contacted customer support (via chat).

The very friendly customer representative was eager to help us and suggested several options using our criteria, but you can also find specific diamonds you want to use. It’s almost as easy as creating them online, but we do wish they would expand the number of jewelry designs available for online customization.

But what about Ritani’s prices? We’ve already explained how their lean and direct model allows them to sell diamonds much cheaper. Unlike Diamonds Direct, Ritani passes the savings on to the consumer. Next, in our review, we’ll examine their lab diamond prices closely.

Decoding Ritani’s Diamond Prices

As we have already alluded to, Ritani offers the best prices for high-quality lab-grown diamonds of any jeweler we have come across.

As you can read in our comparison of 1-carat lab diamond prices (and 2-carat, 3-carat, 4-carat, 5-carat, and 6-carat lab diamonds), Ritani offers the lowest diamond prices in almost all instances.

For example, prices for 1-carat lab diamonds with good grades start at $400! Round brilliant lab-created diamonds with premium grades and quality can be found for as little as $600.

Why Is Ritani’s Diamonds So Cheap?

Why are these diamonds so cheap? And as you may know, lab-grown diamond prices are already 60-80% lower than mined diamonds (of the same quality and size). So not only are you saving a ton compared to mined diamonds, but you can save even more if you shop at Ritani. Or, if your budget is set, you can significantly increase the size and quality of the diamond you’re buying when you shop lab-grown diamonds at Ritani.

Not only are Ritani’s prices the lowest, but they’re also the most transparent diamond jeweler. Ritani breaks down the diamond cost, from gross purchase price to margin on the particular stone! We’ll go into that in the coming section of our review of Ritani, but suffice it to say that you can be confident that you know what you’re paying for at Ritani!

Their low prices are even more impressive because Ritani has a semi-offline shopping setup. Only Clean Origin and, sometimes, With Clarity and Grown Brilliance can match their prices.

Get the best prices at Ritani! We keep an eye on all Ritani sales, deals, and discounts so you don’t have to.
See current Ritani sales here!

Ritani’s Prices vs. Competitors

Compared with any offline jewelers, such as mall jewelers like Helzberg, Jared Jewelry, or Zales, Ritani’s prices are far better than any you can find at a traditional jeweler and the lowest you’ll find online (even with the ability to see your diamond in a physical store).

Prices for diamond jewelry at Ritani are also very low. The ring that we bought, including the diamond, cost less than $1000 for a 1.15-carat lab-grown diamond.

The ring that we bought cost less than $1000 at Ritani.
1.15-carat lab-grown diamond ring set with a premium diamond for less than $1000.

Having learned that Ritani’s prices are the cheapest for both loose diamonds and diamond jewelry, let’s compare shopping for diamonds at Ritani with its competitors in our assessment of Ritani.

The Ritani Lab-Grown Diamond Buying Experience

Like James Allen and Brillant Earth, Ritani sells mined and lab-created diamonds. While Ritani does not specialize in lab-grown diamonds, it offers the largest and lowest-priced selection.

As noted, the buying experience is incredibly transparent and informative. Ritani not only suggests better diamonds, but they are often lower-priced alternatives! They even tell you the profit they are making, as we’ll note later.

The lab-grown diamond inspection features fall slightly short of what James Allen offers but are similar to those at our other top-rated diamond sellers, such as Brilliant Earth and Clean Origin.

Ritani makes the buying process extremely easy. They go to great lengths to make the process less daunting and scary and make information easily accessible and digestible. As a result, the buying experience is especially well-suited for a first-time buyer or someone who is unable (or willing) to invest too much time in the purchase (you should).

Our Ritani review finds tha tthey make the basic diamond assessment easy, but make sure you carry out your proper due diligence.
Ritani makes basic diamond assessment easy, but you must do your due diligence.

Tips to Finding the Best Diamonds at Ritani

As seen above, the lab-grown diamond characteristics (the lab diamond 4Cs) are explained in a very approachable manner, which other diamond sellers could learn a lot from. Therefore, everyone should be able to make a relatively informed decision based on the above.

However, the ease of the buying process can be deceiving. As you will have learned from our lab-grown diamond educational articles, buying the perfect diamond requires more legwork.

It can be daunting, but buying a diamond, even if lab-grown, is a significant investment. But don’t despair; our lab-grown diamond buying guide walks you through the process and makes it easy.

But even if you cannot invest time in learning the ins and outs of diamonds, you can still find the perfect diamond if you shop at Ritani (or any of our recommended lab-grown diamond jewelers). As we’ll get into later in our review of Ritani, they offer objective and professional guidance focused on finding you the perfect diamond, not on how much Ritani earns.

The customer service at Ritani is fantastic and very friendly. It’s clear that Ritani cares about its customers. Even after you have made your purchase through their excellent post-purchase services. These include free diamond tightening, ring cleaning, and annual precious metal preservation!

Transparent Buying and Price Comparison

We have mentioned it a few times, but Ritani’s pricing is incredibly transparent. Ritani features a transparent diamond pricing tool that shows you the wholesale diamond price, operational costs (shipping, packaging, and processing), and even the profit made by Ritani. That’s price transparency on a whole other level!

In our Ritani review, we find that they offer extremely transparent pricing, even letting you know what their markup is.
Ritani breaks down their prices for you extremely transparently, even showing their markup.

And it doesn’t stop there. Ritani also compares the diamond you browse with a vast database of other diamonds to find better alternatives. We found that their suggestions were accurate and valuable almost every time, and their recommendations will undoubtedly benefit any first-time diamond buyer (and even diamond pros).

In our review of Ritani, we observed that they recommend both better and cheaper lab diamonds.
Ritani recommends both better and cheaper lab diamonds

We’re pretty excited about these diamond shopping features, which make buying more accessible, safer, and more enjoyable. And faster, too. Generally speaking, you should still invest time in the purchase process to educate yourself and ensure you end up with just the right diamond.

The Ritani process is almost deceivingly easy, but you must dedicate enough time to critically assess any diamond purchase (it’s a significant investment, even with lab-grown diamonds). Luckily, Ritani offers help if you are not yet a diamond expert, which we’ll look at in the next section of our Ritani lab-grown diamond review.

Live-Chatting With Trained Gemologists

Ritani, like competitors such as James Allen and Grown Brilliance, will help you find the perfect diamond. The best way to do that is to chat with their team of trained gemologists.

Though not quite as advanced as what we found in our James Allen review, the live chat option (together with excellent phone and email support) works well. You can chat with trained gemologists who are focused on your needs over the price of the diamond.

In our experience, that actually holds true. The experience is as good as we saw in our Clean Origin review and the James above Allen and Brilliant Earth, and miles and miles ahead of the lackluster support that LightBox Jewelry offers through Facebook Messenger.

Of course, this is in addition to seeing the diamonds in person at any participating jewelers. However, you would want to ensure that the diamonds you will see in person are the best possible pick.

That’s why you must be able to evaluate the diamonds online before you make any commitment. We’ll examine that feature next in our evaluation of Ritani.

Diamond Inspection at Ritani

Ritani’s research and inspection features are on par with With Clarity, Clean Origin, and Brilliant Earth, among the best places to buy lab-grown diamonds online. However, as we found in our comparison of James Allen vs. Ritani, only James Allen is slightly ahead of Ritani regarding diamond inspection.

Ritani offers 360-degree HD videos for almost all their lab-grown diamonds. However, some of their smaller diamonds do not have these. For these, you’ll have to contend with low-resolution images like the below example.

Ritani review: Diamond inspection features

We think Ritani could do better here. HD video and images should be standard for all diamonds so you can perform your own inspection, not just for some. Luckily, it’s a rare occurrence, and in our updated 2024 Ritani review, we’ve found that fewer diamonds do not have 360-degree views.

Ritani review: Close-up diamond inspection features

Ritani offers to create HD images for your inspection as part of the gemologist’s support. But, there is an up to 48-hour turnaround time, and they will only be made for the specific diamonds you’re interested in (they should be readily available for the entire catalog).

Diamond Certification and Grading

Ritani does provide the grading report, and it’s readily available for download on their website (good). This is more than many other lab-grown sellers offer. Their mined diamonds are graded by GIA and AGSL, and most lab-grown diamonds by IGI, the leading lab diamond grading institute.

All graded diamonds come with the diamond certificate included, as they should. This is what we received during one of our test buys at Ritani.

Diamond certificates are included with all graded diamonds.
Diamond certificates are included with all graded diamonds.

Shipping and Packaging at Ritani

Ritani offers complimentary overnight shipping with FedEx on every order and free return shipping (currently US only). Orders are shipped securely after a 3-14 day production time, and they offer both discreet and flexible delivery to avoid making anyone suspicious (of an impending proposal, for example). This is comparable to another of our lab diamond jewelers, Clean Origin and James Allen.

Shipping is fully insured, and a signature is required upon delivery (so if delivered somewhere else, make sure it can be signed off). So you do not have to worry about shipping or your expensive order getting lost.

The quality of the packaging is excellent, and the jewelry arrives in a protected box, with the jewelry box protected by film, with the diamond certificate and all information in a separate compartment. It’s very elegant and simple, though some may prefer more bling.

The double ring box from Ritani that we received with our test buy.
The double ring box from Ritani that we received with our test buy.

The ring box is placed in a second box, which keeps it safe, as can be seen above, and it’s a great solution. With both James Allen and Vrai, we have experienced damaged boxes!

Ritani’s Return Policy

Ritani offers risk-free 30-day returns and free exchanges. The process is straightforward, and they’ll guide you through it, send you a return label, and even arrange a pickup if you can’t be bothered to go to the local FedEx office. Returns are also overnighted and fully insured. That said, we would prefer Clean Origin’s 100-day free return policy.

Post-Purchase Services at Ritani

Ritani excels in their post-purchase experience – which in the eternal lifespan of a diamond is pretty essential.

They even offer the following services free of charge to any diamond customer:

  • Free center or side stone tightening
  • One free ring resizing within the first year of purchase (US only)
  • Annual complimentary ring cleanings for life
  • Complimentary rhodium plating once a year

You only have to pay for shipping! That’s a pretty good deal and will extend the life and quality of your diamond purchase. This level of service puts them at the top of the current diamond seller offerings, and we’re very impressed. In full transparency, we have not availed of the services yet but look forward to our annual rhodium (re)plating.

Learn more about caring for your lab-grown diamond!

Pros and Cons of Ritani

Throughout our Ritani review, we have listed mostly the benefits but also a few drawbacks of shopping for lab-grown diamonds at Ritani. Here are all the pros and cons of Ritani lab-grown diamonds summed up.


  • The lowest lab-grown diamond prices
  • Huge inventory of lab-grown diamonds
  • Extremely transparent prices
  • Pre-set and ready-to-ship jewelry with set with ideal cut diamonds
  • Awesome customer support and service


  • The shopping experience is not as feature-rich as at James Allen
  • Building your own may require contacting customer service
  • Fewer unique designs than Grown Brilliance, Vrai, etc. offer.
  • Shorter return period than at Clean Origin

Our Final Ritani Review Conclusion

Throughout our review of Ritani and their lab-grown diamonds, we have found that they exceeded our expectations. Based on our overall experience with Ritani, we thoroughly recommend buying diamonds and diamond jewelry at Ritani.

We have found that their excellent customer service, radical and unparalleled pricing transparency, easy buying experience, and diamond recommendations propel them into the best of the diamond jewelers.

Most importantly, our in-depth diamond prices and quality analysis have revealed that Ritani has the lowest prices for diamonds in 2024, including Ritani’s exceptionally affordable lab-grown diamonds!

Finally, they get plusses for the option to preview your chosen diamonds at a local jeweler (just make sure you’ve done your homework).

So it’s no surprise we award Ritani 5 very impressive and shining stars out of 5 possible. The only minor drawbacks we have found are fewer advanced features than James Allen, a shorter return period compared to Clean Origin, and fewer online customization options, especially for diamond rings, compared to Grown Brilliance.

Our Editorial Review Process

At LabGrownCarats, we strive to help our readers find the perfect lab-grown diamond at the best possible price. We provide valuable resources such as educational guides, price analyses, product recommendations, and candid and thorough reviews of lab-grown diamond jewelers.

Our reviews are unbiased and not influenced by monetary or commercial considerations. We do not accept money for editorial content. We do not accept payment for editorial content and decline most requests for partnerships and paid content proposals. We only collaborate with a select few lab diamond jewelers that we wholeheartedly endorse.

Our stringent review process adheres to strict guidelines and evaluates all lab diamond jewelers under the same rigorous criteria. As a result, all of our reviews cover critical aspects, even those of the highest-rated jewelers. We recommend several lab diamond jewelers, but each for specific reasons. In our expert reviews and when suggesting the best places to buy lab-grown diamonds, we explain why we suggest a particular jeweler and what you should think about before making a purchase. This way, you can find the lab-grown diamond jeweler that is right for you. But make sure to shop around and compare lab diamond prices.

Our Ritani Review Process

As diamond experts, we have tested all aspects of shopping at Ritani, so you know what to be aware of and how to find the best diamond at Ritani. Our assessment of Ritani focuses particularly on lab-grown diamonds but extends to their mined diamond selection, too. However, we recommend lab diamonds over mined due to their lower prices, ethical sourcing, and environmentally friendlier profile.

Our team of experts in lab diamonds has spent weeks conducting a thorough analysis and study of Ritani, including its diamonds and jewelry. We compared Ritani with its competitors and evaluated their pros and cons against diamond industry standards. This includes secret shopping and buying several products, studying the diamond and jewelry quality, and analyzing and comparing prices. We also spent hours testing Ritani’s customer service. In short, we have gone through every aspect of the consumer journey to ensure you can trust our Ritani review and recommendations.

Ranking Criteria

We have evaluated and ranked Ritani using these criteria:

  • Prices
  • Diamond inventory
  • Jewelry selection
  • Quality
  • Shopping experience
  • Customer service
  • Sustainability
  • Shipping and return policies

Why You Should Trust Us

LabGrownCarats is the first and leading website exclusively dedicated to helping consumers find the best lab diamonds at unbeatable prices. Our review of Ritani is based on our extensive experience and knowledge in diamond and jewelry, accumulated over decades with a combined experience of more than 75 years. We update our reviews multiple times a year to ensure that they reflect the current market trends. Our top diamond expert, Rolf Hartmann, led our Ritani review with input from several of our expert contributors.

Our Readers’ Ritani Reviews

We encourage our readers to share their experiences with Ritani. Read our visitors’ Ritani customer reviews below.

5.0 out of 5 stars (based on 3 reviews)
Very good0%

Outstanding price-matching policy

June 26, 2024

I had a great experience with Ritani. The website is transparent and easy to navigate and I ended up buying a stunning 2-carat cushion-cut diamond. What impressed me the most was their excellent price-matching policy. After my purchase, I found the exact same diamond at a lower price on another website. Even though I didn’t expect them to honor their policy, Ritani got back to me the next day and refunded me the difference! The entire process was smooth and hassle-free. I highly recommend Ritani to anyone looking for the perfect diamond!


Got the perfect diamond.

March 10, 2024

After almost a year-long search on sites like RareCarat, Reddit, and Pricescope, I finally decided on an oval-cut, 2.5-carat, Ideal, G, VVS2 lab diamond. I shopped around for a while and ended up getting the diamond at Ritani, which had the best price, but I had a specific ring style in mind, so I only got the loose diamond from them and took it to my local jeweler to have it set.


Top-notch experience!

March 7, 2024

I just bought a diamond engagement ring for my girlfriend and it exceeded all my expectations! Shipping was extremely quick and the ring arrived within a week, beautifully packaged and accompanied by all the necessary documentation. Overall, my experience was flawless. The convenience, selection and price made it a top-notch diamond-buying experience.

One buying tip – I did go to a few retailers to check out different designs. I actually found a beautiful ring at one of the stores, but since it was such a big purchase, I decided to go home and think about it (I also didn’t like the sales person!) Later, I found the same style ring at Ritani at a much better price. Never let a sales person pressure you!


Other Ritani Reviews

There are several Ritani Reviews on both platforms, such as Trustpilot, Reddit, Facebook, and Google reviews. There are few Yelp reviews because Ritani does not have any stores (except through their partnerships).

Ritani’s customers are overwhelmingly positive and match those of Clean Origin, James Allen, or Brilliant Earth. They’re pretty impressive and well-aligned with our Ritani review score. Most negative reviews are about the return period, which we have also mentioned, and the unavailability of diamonds.

The reason customers, in a few cases, experience that diamonds become unavailable is that online sellers usually work with diamond wholesalers and importers. This happens at Ritani as well as at almost any other online diamond jeweler.

In rare instances, the diamond you have picked could have been bought by someone else if the wholesaler didn’t update their inventory list (as they should). This, unfortunately, is the cost of getting access to low-priced diamonds. We suggest you work with Ritani’s customer service to find alternative options (they have hundreds of thousands of diamonds to choose between).

Ritani Reviews on Trustpilot

Trustpilot’s Ritani reviews are overwhelmingly positive, and customers are praising Ritani’s low prices and high-quality diamonds and jewelry, as well as its customer service. The negative feedback is mostly related to diamonds that turn out to be out of stock.

Ritani Reviews on Reddit

Most users on Reddit have a favorable view of Ritani and confirm our view that Ritani is a very reputable jeweler. Again, they highlight the low prices and recommend Ritani for their cheap but outstanding diamonds and excellent jewelry quality. Most negative views center around the same issue as on Trustpilot. That is, diamonds that are unavailable due to inventory lists that are not up to date.

Ritani Reviews on Google

On Google, most reviews are from sites that aggregate hundreds of reviews. Again, Ritani receives almost only very positive reviews, but similarly, a few customers are unhappy with the unavailability of diamonds.

Ritani vs. Competing Brands

Ritani is one of our highest-rated lab diamond jewelers and with good reason. But Ritani is not the only jeweler selling lab-grown diamonds. That’s why we always recommend you shop around and compare prices, quality, selection, and customer service. To help you compare, we have written several expert reviews pitting Ritani vs. its competitors.

In our opinion, Ritani is better than almost any competitor when it comes to lab diamond prices. See, for example, our list of prices for 1-carat lab diamonds in which Ritani consistently is the cheapest. Ritani also excels in customization options, shopping experience, diamond quality, and, not least, selection, which is one of the largest available.

Ritani: Frequently Asked Questions (FAQs)

Why are diamonds from Ritani so cheap?

Ritani can offer lower prices than most other diamond sellers because Ritani has its own factory. Therefore, Ritani can reduce its supply chain’s cost and produce most of its jewelry internally (diamond cutting is usually handled overseas). Ritani’s lower costs are passed on to the customers who benefit from ultra-low diamond prices.

Does Ritani sell lab-grown diamonds?

Ritani sells mined diamonds and the more environmentally friendly lab-grown diamonds. It has one of the largest selections of lab-grown diamonds of any diamond jewelers we have reviewed. In addition, due to the vertical integration of its supply chain, Ritani has some of the lowest prices for lab-grown diamonds. Read more about why we recommend Ritani in our in-depth review.

Is Ritani legitimate?

Ritani is a trustworthy and legitimate jeweler founded in 1999. Ritani has excellent customer reviews and is one of the biggest independent online jewelers. Our bottom-line verdict: Ritani is the cheapest place to buy diamonds, offering affordable and high-quality diamond jewelry.

Who owns Ritani?

Ritani is a privately held company owned by Cantor Fitzgerald, a venture investment company. Its current CEO is Joel Klein.

3 diamond jewelers we like as much as Ritani
Ritani Review by

Rolf Hartmann

Rolf Hartmann has decades of experience in the jewelry industry. He knows everything you need to know to find the perfect diamond. He’s an expert in lab-grown diamonds and has followed their exciting development from industrial usage to the incredible gemstone quality they are today. Rolf guides you to find the right diamond at the best possible price and expertly and transparently reviews all lab-grown diamond sellers.

Rolf Hartmann

Your lab-grown diamond expert

Rolf Hartmann, your lab-grown diamond expert
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