How to use our offer list
Start with a jeweler that suits what you want to buy. Compare its current offers, then look at the final price of your chosen piece. A percentage discount, a gift with purchase and a welcome code are different kinds of savings; they should not be treated as interchangeable.
Where we would look for Black Friday diamond deals
Ritani, Blue Nile, Grown Brilliance, Brilliant Earth and With Clarity remain our main places to compare. Our ratings above describe the jewelers, not the size of their sale. The reasons we recommend them come from our existing reviews and purchases, not their affiliate commission.
Ritani Black Friday deals
Ritani is our first comparison for the price of a loose lab-grown diamond. We have consistently found low prices in our research, so it is worth checking the complete price even when another seller advertises a larger discount. For a setting or jewelry offer, check that your chosen design qualifies. A promotion for mined diamonds does not reduce the price of a lab-grown stone.
Read our Ritani review Visit Ritani
Blue Nile Black Friday deals
Blue Nile suits shoppers who value its buying experience and diamond inspection. The ring we bought was beautifully finished. Its loose-diamond prices have been higher than Ritani's in our comparisons, so judge any setting discount against the total ring price, not the percentage alone.
Read our Blue Nile review Visit Blue Nile
What happened to James Allen Black Friday deals?
James Allen is now part of Blue Nile's James Allen collection. We no longer treat it as a separate place to find a current sale. Check the collection at Blue Nile and the terms of any Blue Nile offer; do not assume an old James Allen discount still applies. Our James Allen review explains the change and preserves our earlier shopping experience.
We particularly like Grown Brilliance for its jewelry designs and the finish of pieces we have bought. For a gift-with-purchase offer, choose your main piece first. A free extra is worthwhile if you already planned to spend the qualifying amount, but it is not a reason to stretch your budget. Check the return terms for custom work separately.
Read our Grown Brilliance review Visit Grown Brilliance
Brilliant Earth Black Friday deals
Brilliant Earth's appeal is its designs, shopping experience and specific sustainability options. It has not been our cheapest loose-diamond option. If an offer includes a gift or an upgrade, compare the price of the jewelry you actually want without assigning the gift a value you would never pay yourself.
Read our Brilliant Earth review Visit Brilliant Earth
With Clarity Black Friday deals
With Clarity is worth considering for an engagement ring, especially if you want to compare designs before choosing. We liked the finish of the custom ring we bought. For a sale, check whether the saving applies to the setting, center stone or complete ring. If the proposal date is fixed, confirm the production and delivery estimate before ordering.
Read our With Clarity review Visit With Clarity
Should you wait for Cyber Monday?
There is no guarantee that Cyber Monday will bring a better price on your chosen piece. If you find jewelry you want at a competitive complete price, with delivery and returns that suit you, that is a stronger reason to buy than a countdown timer. If your timing is flexible, save the price and compare it with the next offer.
For a Christmas gift or proposal, check the delivery estimate for that specific item. A ring that needs to be made, set or resized may have a different timetable from ready-to-ship jewelry.
More deals on lab-grown diamonds and jewelry
You can also browse our Cyber Monday guide, Christmas and holiday guide, Valentine's Day guide, Mother's Day guide and year-round diamond sales page. Outside Black Friday, use the dates on individual promotions and distinguish current offers from earlier seasonal coverage.
Keeping track of new offers
Bookmark this page and keep a note of the pieces you are considering. Before paying, check the code, eligible products, minimum spend, end time and return policy in your basket. Do not assume two promotions can be combined.
More jeweler reviews
VRAI
Read our VRAI review.
GemsNY
Read our GemsNY review.
Barkev's
Read our Barkev's review.
Helzberg Diamonds
Read our Helzberg Diamonds review.
Friendly Diamonds
Read our Friendly Diamonds review.
Pandora
Read our Pandora review.
How we choose the jewelers and check offers
Our jeweler recommendations draw on the research and purchases described in the linked reviews. Ratings and seller summaries are shared with those reviews so they do not become a second, conflicting set of scores. We distinguish discounts from gifts and new-customer offers, and show spending requirements and expiry times when available.
A sale label does not establish a record-low price. We only describe a promotion as a historical low when we have comparable dated prices to support that claim. Future Black Friday offers need published terms before we can list them as confirmed.
Questions and experiences
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